Brandwave

How popular isBoulevard?

In September 2026, people searched for Boulevard by name about 730 times worldwide, a 24.7% decrease from the previous year. These searches made up 0.05% of all global salon and clinic booking software searches, placing Boulevard tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about salon and clinic booking software, Boulevard appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Boulevard is the tenth most searched of 10 competitors and the third most recommended in AI answers.

  1. FreshaShare of searches 37.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. VagaroShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MindbodyShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ClinikoShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BoulevardShare of searches 0.05%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top salon and clinic booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boulevard was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boulevard is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vagaro1st
  2. Fresha2nd
  3. Boulevard3rd
  4. Mangomint4th
  5. GlossGenius5th
  6. Aesthetic Record6th
  7. Phorest7th
  8. Mindbody–
  9. Cliniko–
  10. Timely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GlossGenius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boulevard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phorest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mindbody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cliniko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon and clinic booking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which salon and clinic booking software compete with Boulevard?

Boulevard against salon and clinic booking software worldwide, by month

Share of searches by month for Fresha, Vagaro, Mindbody, Cliniko, GlossGenius, Mangomint, Phorest, Aesthetic Record, Boulevard. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaVagaroMindbodyClinikoGlossGeniusMangomintPhorestAesthetic RecordTimelyBoulevard
Oct 202534.7%28.3%19%7%2.5%2.1%2.1%3.1%1.1%0.05%
Nov 202532.2%26.4%21.6%7.9%2.9%2.4%2.4%2.9%1.3%0.05%
Dec 202532.9%27%22.1%6.6%3%2.4%2%3%1.1%0.05%
Jan 202632.8%26.8%22%6.6%3.6%2.4%2.4%2.4%0.88%0.05%
Feb 202636.4%24.4%20%7.3%3.3%2.7%2.2%2.7%0.98%0.06%
Mar 202634.2%27.9%18.7%6.9%3.8%2.5%2.5%2.5%0.92%0.08%
Apr 202634.2%27.9%18.8%6.9%3.8%2.5%2.5%2.5%0.92%0.05%
May 202639.2%26.2%17.6%6.4%3.5%1.9%2.4%1.9%0.86%0.05%
Jun 202634.6%28.2%19%7%3.1%2.5%2.5%2.1%0.93%0.05%
Jul 202635.8%29.3%16%7.2%3.2%2.6%2.6%2.2%0.96%0.06%
Aug 202640.6%27.1%14.8%6.7%3%2.4%2.4%2%0.89%0.04%
Sep 202637.8%25.4%16.9%7.6%3.4%2.8%2.8%2.3%1%0.05%

  1. 1.Fresha

    37.8%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -2.8 points.

  2. 2.Vagaro

    25.4%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  3. 3.Mindbody

    16.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Cliniko

    7.6%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.GlossGenius

    3.4%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Mangomint

    2.8%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Phorest

    2.8%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Aesthetic Record

    2.3%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Timely

    1%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Boulevard

    0.05%

    Held 10th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Boulevard and its closest rivals

Every comparison with Boulevard

16 comparisons

How has branded search demand for Boulevard changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Boulevard worldwide fell from 970 to 730.
  • Across the 12 months ending September 2026, Boulevard’s share of searches among salon and clinic booking software worldwide held steady at 0.05%.

How did search popularity change for salon and clinic booking software worldwide in September 2026?

6 changes

  1. In September 2026, Mindbody gained share of searches among salon and clinic booking software worldwide, from 14.8% to 16.9%.

  2. In September 2026, Cliniko gained share of searches among salon and clinic booking software worldwide, from 6.7% to 7.6%.

  3. In September 2026, Fresha lost share of searches among salon and clinic booking software worldwide, from 40.6% to 37.8%.

  4. In September 2026, Vagaro lost share of searches among salon and clinic booking software worldwide, from 27.1% to 25.4%.

  5. Estimated monthly branded searches for GlossGenius worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Mangomint worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are Boulevard’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boulevard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • boulevard med spa
  • boulevard salon software
  • joinblvd

Do you work for Boulevard? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Boulevard compete?

Boulevard is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon booking platforms8th of 80.03%Show ranking
Spa management software8th of 80.04%Show ranking
Salon and clinic booking software10th of 100.05%Shown above
Med spa software7th of 70.52%Show ranking
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