Brandwave

How popular isVagaro in search?

In September 2026, people searched for Vagaro by name about 166,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 25.4% of all global salon and clinic booking software searches, placing Vagaro second out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Fresha37.8%
  2. Vagaro25.4%
  3. Mindbody16.9%
  4. Cliniko7.6%
  5. GlossGenius3.4%
  6. Mangomint2.8%
  7. Phorest2.8%
  8. Aesthetic Record2.3%
  9. Timely1%
  10. Boulevard0.05%
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Which salon and clinic booking software compete with Vagaro?

Vagaro against salon and clinic booking software worldwide, by month

Share of searches by month for Fresha, Vagaro, Mindbody, Cliniko, GlossGenius, Mangomint, Phorest, Aesthetic Record. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaVagaroMindbodyClinikoGlossGeniusMangomintPhorestAesthetic RecordTimelyBoulevard
Oct 202534.7%28.3%19%7%2.5%2.1%2.1%3.1%1.1%0.05%
Nov 202532.2%26.4%21.6%7.9%2.9%2.4%2.4%2.9%1.3%0.05%
Dec 202532.9%27%22.1%6.6%3%2.4%2%3%1.1%0.05%
Jan 202632.8%26.8%22%6.6%3.6%2.4%2.4%2.4%0.88%0.05%
Feb 202636.4%24.4%20%7.3%3.3%2.7%2.2%2.7%0.98%0.06%
Mar 202634.2%27.9%18.7%6.9%3.8%2.5%2.5%2.5%0.92%0.08%
Apr 202634.2%27.9%18.8%6.9%3.8%2.5%2.5%2.5%0.92%0.05%
May 202639.2%26.2%17.6%6.4%3.5%1.9%2.4%1.9%0.86%0.05%
Jun 202634.6%28.2%19%7%3.1%2.5%2.5%2.1%0.93%0.05%
Jul 202635.8%29.3%16%7.2%3.2%2.6%2.6%2.2%0.96%0.06%
Aug 202640.6%27.1%14.8%6.7%3%2.4%2.4%2%0.89%0.04%
Sep 202637.8%25.4%16.9%7.6%3.4%2.8%2.8%2.3%1%0.05%

  1. 1.Fresha

    37.8%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -2.8 points.

  2. 2.Vagaro

    25.4%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  3. 3.Mindbody

    16.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Cliniko

    7.6%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.GlossGenius

    3.4%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Mangomint

    2.8%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Phorest

    2.8%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Aesthetic Record

    2.3%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Timely

    1%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Boulevard

    0.05%

    Held 10th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vagaro and its closest rivals

Every comparison with Vagaro

25 comparisons

How has branded search demand for Vagaro changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vagaro worldwide fell from 203K to 166K.
  • Across the 12 months ending September 2026, Vagaro’s share of searches among salon and clinic booking software worldwide decreased from 28.3% to 25.4%.
  • Across the 12 months ending September 2026, Vagaro’s share of searches among salon and clinic booking software worldwide peaked at 29.3% in July 2026 and was lowest at 24.4% in February 2026.

How did search popularity change for salon and clinic booking software worldwide in September 2026?

6 changes

  1. In September 2026, Mindbody gained share of searches among salon and clinic booking software worldwide, from 14.8% to 16.9%.

  2. In September 2026, Cliniko gained share of searches among salon and clinic booking software worldwide, from 6.7% to 7.6%.

  3. In September 2026, Fresha lost share of searches among salon and clinic booking software worldwide, from 40.6% to 37.8%.

  4. In September 2026, Vagaro lost share of searches among salon and clinic booking software worldwide, from 27.1% to 25.4%.

  5. Estimated monthly branded searches for GlossGenius worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Mangomint worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are Vagaro’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Vagaro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salon software vagaro
  • vagaro
  • vagaro app
  • vagaro booking software
  • vagaro salon booking
  • vagaro software

Do you work for Vagaro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vagaro compete?

Vagaro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon booking platforms3rd of 815.7%Show ranking
Spa management software3rd of 818.3%Show ranking
Salon and clinic booking software2nd of 1025.4%Shown above
Fitness booking software12th of 140.29%Show ranking
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