Brandwave

AestheticsPro vs Vagaro:Which is more popular?

In October 2026, Vagaro had more branded searches than AestheticsPro among med spa software worldwide. Vagaro had about 165,000 branded searches, while AestheticsPro had 1,900. Vagaro made up 69.3% of all med spa software searches we track, and AestheticsPro accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about med spa software, Vagaro appeared in four of the five answers and AestheticsPro in two. AestheticsPro and Vagaro were each mentioned first in two of the four answers that named either.

Among med spa software worldwide in October 2026

Who do people search for more?

Vagaro, about 87 searches for every 1 for AestheticsPro

Vagaro 165K searchesAestheticsPro 1.9K searches

Who does AI mention more?

Vagaro, mentioned in 4 of 5 answers, AestheticsPro in 2

Vagaro in 4 of 5AestheticsPro in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

AestheticsPro first in 2Vagaro first in 2

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Top med spa software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AestheticsPro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AestheticsPro and Vagaro were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PatientNow1st
  2. Aesthetic Record2nd
  3. Boulevard3rd
  4. Pabau4th
  5. Zenoti5th
  6. Vagaro6th
  7. Mangomint7th
  8. AestheticsPro8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about med spa software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is AestheticsPro or Vagaro more popular in search?

This chart shows how often people search Google for AestheticsPro and Vagaro by name. Each line represents a brand's share of searches for all eight med spa software we track, month by month, from English-language searches worldwide.

AestheticsPro and Vagaro among med spa software worldwide, by month

Share of searches by month for Vagaro, AestheticsPro. The figures are in the table below the chart.

View monthly share of searches table
MonthVagaroZenotiMangomintAesthetic RecordPabauPatientNowAestheticsProBoulevard
Nov 202567.4%13.5%6%7.4%2.7%1.8%0.98%0.23%
Dec 202567.9%13.6%6.1%7.5%2.2%1.5%0.99%0.19%
Jan 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.23%
Feb 202666.5%13.3%7.3%7.3%2.7%1.8%0.97%0.17%
Mar 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.14%
Apr 202670.4%11.6%6.3%6.3%2.8%1.5%0.84%0.17%
May 202672.4%11.9%5.3%5.3%2.4%1.6%0.86%0.15%
Jun 202671.2%11.7%6.4%5.2%2.9%1.6%0.85%0.16%
Jul 202671.7%11.8%6.5%5.3%2.4%1.6%0.68%0.15%
Aug 202670.3%14.2%6.3%5.2%1.9%1.3%0.66%0.17%
Sep 202667.5%13.5%7.4%6.1%2.7%1.8%0.78%0.17%
Oct 202669.3%11.4%7.6%6.2%2.8%1.8%0.8%0.15%

How has branded search for AestheticsPro and Vagaro changed worldwide over the last 12 months?

3 findings
  • Vagaro was ahead of AestheticsPro in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, AestheticsPro’s share of searches among med spa software worldwide moved from 0.98% to 0.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide moved from 67.4% to 69.3%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for med spa software worldwide in October 2026?

2 changes

  1. In October 2026, Vagaro gained share of searches among med spa software worldwide, from 67.5% to 69.3%.

  2. Estimated monthly branded searches for AestheticsPro worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026.

How are AestheticsPro’s and Vagaro’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AestheticsPro’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AestheticsPro

1 branded search term

  • aestheticspro

Vagaro

1 branded search term

  • vagaro

How the Brand Demand Index is measured

Other head-to-heads among med spa software

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