Brandwave

Aesthetic Record vs Vagaro:Which is more popular?

In October 2026, Vagaro had more branded searches than Aesthetic Record among med spa software worldwide. Vagaro had about 165,000 branded searches, while Aesthetic Record had 14,800. Vagaro made up 69.3% of all med spa software searches we track, and Aesthetic Record accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about med spa software, Aesthetic Record and Vagaro each appeared in four of the five answers. Aesthetic Record was mentioned before Vagaro in three out of five answers.

Among med spa software worldwide in October 2026

Who do people search for more?

Vagaro, about 11 searches for every 1 for Aesthetic Record

Vagaro 165K searchesAesthetic Record 14.8K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Aesthetic Record in 4 of 5Vagaro in 4 of 5

Who does AI recommend more?

Aesthetic Record, named ahead of Vagaro in 3 of 5 answers

Aesthetic Record first in 3Vagaro first in 2

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Top med spa software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aesthetic Record was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aesthetic Record was listed before Vagaro in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PatientNow1st
  2. Aesthetic Record2nd
  3. Boulevard3rd
  4. Pabau4th
  5. Zenoti5th
  6. Vagaro6th
  7. Mangomint7th
  8. AestheticsPro8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about med spa software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Aesthetic Record or Vagaro more popular in search?

This chart shows how often people search Google for Aesthetic Record and Vagaro by name. Each line represents a brand's share of searches for all eight med spa software we track, month by month, from English-language searches worldwide.

Aesthetic Record and Vagaro among med spa software worldwide, by month

Share of searches by month for Vagaro, Aesthetic Record. The figures are in the table below the chart.

View monthly share of searches table
MonthVagaroZenotiMangomintAesthetic RecordPabauPatientNowAestheticsProBoulevard
Nov 202567.4%13.5%6%7.4%2.7%1.8%0.98%0.23%
Dec 202567.9%13.6%6.1%7.5%2.2%1.5%0.99%0.19%
Jan 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.23%
Feb 202666.5%13.3%7.3%7.3%2.7%1.8%0.97%0.17%
Mar 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.14%
Apr 202670.4%11.6%6.3%6.3%2.8%1.5%0.84%0.17%
May 202672.4%11.9%5.3%5.3%2.4%1.6%0.86%0.15%
Jun 202671.2%11.7%6.4%5.2%2.9%1.6%0.85%0.16%
Jul 202671.7%11.8%6.5%5.3%2.4%1.6%0.68%0.15%
Aug 202670.3%14.2%6.3%5.2%1.9%1.3%0.66%0.17%
Sep 202667.5%13.5%7.4%6.1%2.7%1.8%0.78%0.17%
Oct 202669.3%11.4%7.6%6.2%2.8%1.8%0.8%0.15%

How has branded search for Aesthetic Record and Vagaro changed worldwide over the last 12 months?

3 findings
  • Vagaro was ahead of Aesthetic Record in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Aesthetic Record’s share of searches among med spa software worldwide moved from 7.4% to 6.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide moved from 67.4% to 69.3%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for med spa software worldwide in October 2026?

2 changes

  1. In October 2026, Vagaro gained share of searches among med spa software worldwide, from 67.5% to 69.3%.

  2. Estimated monthly branded searches for Aesthetic Record worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in October 2026.

How are Aesthetic Record’s and Vagaro’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aesthetic Record’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesthetic Record

1 branded search term

  • aesthetic record

Vagaro

1 branded search term

  • vagaro

How the Brand Demand Index is measured

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