Pabau vs Vagaro:Which is more popular?
In October 2026, Vagaro had more branded searches than Pabau among med spa software worldwide. Vagaro had about 165,000 branded searches, while Pabau had 6,600. Vagaro made up 69.3% of all med spa software searches we track, and Pabau accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about med spa software, Vagaro appeared in four of the five answers and Pabau in three. Pabau was mentioned before Vagaro in three out of four answers that named either.
Who do people search for more?
Vagaro, about 25 searches for every 1 for Pabau
Who does AI mention more?
Vagaro, mentioned in 4 of 5 answers, Pabau in 3
Who does AI recommend more?
Pabau, named ahead of Vagaro in 3 of 4 answers
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Top med spa software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pabau was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pabau was listed before Vagaro in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PatientNow1st
Aesthetic Record2nd
Boulevard3rd- Pabau4th
Zenoti5th- Vagaro6th
Mangomint7th
AestheticsPro8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vagaro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about med spa software
5 answers
Asked ChatGPT
“Which med spa software should I use?”
Asked ChatGPT
“What are the best med spa software options?”
Asked ChatGPT
“What's the best med spa software for booking and charting?”
Searched Google, AI Overview
“med spa software”
Searched Google, AI Overview
“med spa emr”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Pabau or Vagaro more popular in search?
This chart shows how often people search Google for Pabau and Vagaro by name. Each line represents a brand's share of searches for all eight med spa software we track, month by month, from English-language searches worldwide.
Share of searches by month for Vagaro, Pabau. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vagaro | Zenoti | Mangomint | Aesthetic Record | Pabau | PatientNow | AestheticsPro | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 67.4% | 13.5% | 6% | 7.4% | 2.7% | 1.8% | 0.98% | 0.23% |
| Dec 2025 | 67.9% | 13.6% | 6.1% | 7.5% | 2.2% | 1.5% | 0.99% | 0.19% |
| Jan 2026 | 70.6% | 11.6% | 6.4% | 6.4% | 2.3% | 1.5% | 1% | 0.23% |
| Feb 2026 | 66.5% | 13.3% | 7.3% | 7.3% | 2.7% | 1.8% | 0.97% | 0.17% |
| Mar 2026 | 70.6% | 11.6% | 6.4% | 6.4% | 2.3% | 1.5% | 1% | 0.14% |
| Apr 2026 | 70.4% | 11.6% | 6.3% | 6.3% | 2.8% | 1.5% | 0.84% | 0.17% |
| May 2026 | 72.4% | 11.9% | 5.3% | 5.3% | 2.4% | 1.6% | 0.86% | 0.15% |
| Jun 2026 | 71.2% | 11.7% | 6.4% | 5.2% | 2.9% | 1.6% | 0.85% | 0.16% |
| Jul 2026 | 71.7% | 11.8% | 6.5% | 5.3% | 2.4% | 1.6% | 0.68% | 0.15% |
| Aug 2026 | 70.3% | 14.2% | 6.3% | 5.2% | 1.9% | 1.3% | 0.66% | 0.17% |
| Sep 2026 | 67.5% | 13.5% | 7.4% | 6.1% | 2.7% | 1.8% | 0.78% | 0.17% |
| Oct 2026 | 69.3% | 11.4% | 7.6% | 6.2% | 2.8% | 1.8% | 0.8% | 0.15% |
How has branded search for Pabau and Vagaro changed worldwide over the last 12 months?
3 findings
- Vagaro was ahead of Pabau in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pabau’s share of searches among med spa software worldwide moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide moved from 67.4% to 69.3%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for med spa software worldwide in October 2026?
1 change
In October 2026, Vagaro gained share of searches among med spa software worldwide, from 67.5% to 69.3%.
How are Pabau’s and Vagaro’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pabau’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among med spa software
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