Brandwave

How popular isPabau?

In September 2026, people searched for Pabau by name about 6,600 times worldwide, about the same as the previous year. These searches made up 8.3% of all global med spa software searches, placing Pabau fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about med spa software, Pabau appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Pabau is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. ZenotiShare of searches 41.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. MangomintShare of searches 22.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. Aesthetic RecordShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. PabauShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. PatientNowShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top med spa software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pabau was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pabau is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PatientNow1st
  2. Aesthetic Record2nd
  3. Boulevard3rd
  4. Zenoti4th
  5. Pabau5th
  6. Mangomint6th
  7. AestheticsPro7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about med spa software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which med spa software compete with Pabau?

Pabau against med spa software worldwide, by month

Share of searches by month for Zenoti, Mangomint, Aesthetic Record, Pabau, PatientNow, AestheticsPro. The figures are in the table below the chart.

View monthly share of searches table
MonthZenotiMangomintAesthetic RecordPabauPatientNowAestheticsProBoulevard
Oct 202538.6%17.3%25.9%7.7%6.3%3.4%0.76%
Nov 202541.4%18.5%22.6%8.3%5.5%3%0.7%
Dec 202542.5%19%23.2%6.9%4.6%3.1%0.59%
Jan 202639.5%21.6%21.6%7.9%5.2%3.5%0.78%
Feb 202639.8%21.8%21.8%7.9%5.3%2.9%0.52%
Mar 202639.6%21.6%21.6%7.9%5.3%3.5%0.49%
Apr 202639.1%21.4%21.4%9.6%5.2%2.8%0.57%
May 202643.3%19.3%19.3%8.6%5.8%3.1%0.54%
Jun 202640.7%22.2%18.2%10%5.4%2.9%0.57%
Jul 202641.7%22.8%18.7%8.3%5.5%2.4%0.52%
Aug 202647.8%21.3%17.5%6.4%4.2%2.2%0.59%
Sep 202641.7%22.8%18.7%8.3%5.5%2.4%0.52%

  1. 1.Zenoti

    41.7%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -6 points.

  2. 2.Mangomint

    22.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Aesthetic Record

    18.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Pabau

    8.3%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +2 points.

  5. 5.PatientNow

    5.5%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  6. 6.AestheticsPro

    2.4%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Boulevard

    0.52%

    Held 7th. 410 estimated branded searches, -18% vs prior month. Share -0.1 points.

Compare popularity between Pabau and its closest rivals

Every comparison with Pabau

6 comparisons

How has branded search demand for Pabau changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pabau worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, Pabau’s share of searches among med spa software worldwide increased from 7.7% to 8.3%.
  • Across the 12 months ending September 2026, Pabau’s share of searches among med spa software worldwide peaked at 10% in June 2026 and was lowest at 6.4% in August 2026.

How did search popularity change for med spa software worldwide in September 2026?

6 changes

  1. In September 2026, Pabau gained share of searches among med spa software worldwide, from 6.4% to 8.3%.

  2. In September 2026, Mangomint gained share of searches among med spa software worldwide, from 21.3% to 22.8%.

  3. In September 2026, PatientNow gained share of searches among med spa software worldwide, from 4.2% to 5.5%.

  4. In September 2026, Aesthetic Record gained share of searches among med spa software worldwide, from 17.5% to 18.7%.

  5. In September 2026, Zenoti lost share of searches among med spa software worldwide, from 47.8% to 41.7%.

  6. Estimated monthly branded searches for Boulevard worldwide fell 36.9% over 12 measured months, from 650 to 410 in September 2026.

How are Pabau’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pabau’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pabau

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How the Brand Demand Index is measured

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