Pabau vs PatientNow:Which is more popular?
In September 2026, Pabau had more branded searches than PatientNow among med spa software worldwide. Pabau had about 6,600 branded searches, while PatientNow had 4,400. Pabau made up 8.3% of all med spa software searches we track, and PatientNow accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about med spa software, PatientNow appeared in all five answers and Pabau in three. PatientNow was mentioned before Pabau in three out of five answers.
Who do people search for more?
Pabau, about 50% more searches than PatientNow
Who does AI mention more?
PatientNow, mentioned in every answer we collected
Who does AI recommend more?
PatientNow, named ahead of Pabau in 3 of 5 answers
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Top med spa software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PatientNow appeared in all five answers. Pabau was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PatientNow was listed before Pabau in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PatientNow1st
Aesthetic Record2nd- Boulevard3rd
Zenoti4th- Pabau5th
- Mangomint6th
AestheticsPro7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about med spa software
5 answers
Asked ChatGPT
“Which med spa software should I use?”
Asked ChatGPT
“What are the best med spa software options?”
Asked ChatGPT
“What's the best med spa software for booking and charting?”
Searched Google, AI Overview
“med spa software”
Searched Google, AI Overview
“med spa emr”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Pabau or PatientNow more popular in search?
This chart shows how often people search Google for Pabau and PatientNow by name. Each line represents a brand's share of searches for all seven med spa software we track, month by month, from English-language searches worldwide.
Share of searches by month for Pabau, PatientNow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zenoti | Mangomint | Aesthetic Record | Pabau | PatientNow | AestheticsPro | Boulevard |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.3% | 25.9% | 7.7% | 6.3% | 3.4% | 0.76% |
| Nov 2025 | 41.4% | 18.5% | 22.6% | 8.3% | 5.5% | 3% | 0.7% |
| Dec 2025 | 42.5% | 19% | 23.2% | 6.9% | 4.6% | 3.1% | 0.59% |
| Jan 2026 | 39.5% | 21.6% | 21.6% | 7.9% | 5.2% | 3.5% | 0.78% |
| Feb 2026 | 39.8% | 21.8% | 21.8% | 7.9% | 5.3% | 2.9% | 0.52% |
| Mar 2026 | 39.6% | 21.6% | 21.6% | 7.9% | 5.3% | 3.5% | 0.49% |
| Apr 2026 | 39.1% | 21.4% | 21.4% | 9.6% | 5.2% | 2.8% | 0.57% |
| May 2026 | 43.3% | 19.3% | 19.3% | 8.6% | 5.8% | 3.1% | 0.54% |
| Jun 2026 | 40.7% | 22.2% | 18.2% | 10% | 5.4% | 2.9% | 0.57% |
| Jul 2026 | 41.7% | 22.8% | 18.7% | 8.3% | 5.5% | 2.4% | 0.52% |
| Aug 2026 | 47.8% | 21.3% | 17.5% | 6.4% | 4.2% | 2.2% | 0.59% |
| Sep 2026 | 41.7% | 22.8% | 18.7% | 8.3% | 5.5% | 2.4% | 0.52% |
How has the Pabau and PatientNow comparison changed over the last 12 months?
3 findings
- Pabau was ahead of PatientNow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pabau’s share of searches among med spa software worldwide moved from 7.7% to 8.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, PatientNow’s share of searches among med spa software worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for med spa software worldwide in September 2026?
2 changes
In September 2026, Pabau gained share of searches among med spa software worldwide, from 6.4% to 8.3%.
In September 2026, PatientNow gained share of searches among med spa software worldwide, from 4.2% to 5.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pabau’s and PatientNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pabau
1 branded search term
- pabau
PatientNow
1 branded search term
- patientnow
Other head-to-heads among med spa software
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