Aesthetic Record vs Pabau:Which is more popular?
In September 2026, Aesthetic Record had more branded searches than Pabau among med spa software worldwide. Aesthetic Record had about 14,800 branded searches, while Pabau had 6,600. Aesthetic Record made up 18.7% of all med spa software searches we track, and Pabau accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about med spa software, Aesthetic Record appeared in four of the five answers and Pabau in three. Aesthetic Record was mentioned before Pabau in four out of five answers.
Who do people search for more?
Aesthetic Record, about 2 searches for every 1 for Pabau
Who does AI mention more?
Aesthetic Record, mentioned in 4 of 5 answers, Pabau in 3
Who does AI recommend more?
Aesthetic Record, named ahead of Pabau in 4 of 5 answers
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Top med spa software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aesthetic Record was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pabau was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aesthetic Record was listed before Pabau in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PatientNow1st- Aesthetic Record2nd
- Boulevard3rd
Zenoti4th
Pabau5th- Mangomint6th
AestheticsPro7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about med spa software
5 answers
Asked ChatGPT
“Which med spa software should I use?”
Asked ChatGPT
“What are the best med spa software options?”
Asked ChatGPT
“What's the best med spa software for booking and charting?”
Searched Google, AI Overview
“med spa software”
Searched Google, AI Overview
“med spa emr”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Aesthetic Record or Pabau more popular in search?
This chart shows how often people search Google for Aesthetic Record and Pabau by name. Each line represents a brand's share of searches for all seven med spa software we track, month by month, from English-language searches worldwide.
Share of searches by month for Aesthetic Record, Pabau. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zenoti | Mangomint | Aesthetic Record | Pabau | PatientNow | AestheticsPro | Boulevard |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 17.3% | 25.9% | 7.7% | 6.3% | 3.4% | 0.76% |
| Nov 2025 | 41.4% | 18.5% | 22.6% | 8.3% | 5.5% | 3% | 0.7% |
| Dec 2025 | 42.5% | 19% | 23.2% | 6.9% | 4.6% | 3.1% | 0.59% |
| Jan 2026 | 39.5% | 21.6% | 21.6% | 7.9% | 5.2% | 3.5% | 0.78% |
| Feb 2026 | 39.8% | 21.8% | 21.8% | 7.9% | 5.3% | 2.9% | 0.52% |
| Mar 2026 | 39.6% | 21.6% | 21.6% | 7.9% | 5.3% | 3.5% | 0.49% |
| Apr 2026 | 39.1% | 21.4% | 21.4% | 9.6% | 5.2% | 2.8% | 0.57% |
| May 2026 | 43.3% | 19.3% | 19.3% | 8.6% | 5.8% | 3.1% | 0.54% |
| Jun 2026 | 40.7% | 22.2% | 18.2% | 10% | 5.4% | 2.9% | 0.57% |
| Jul 2026 | 41.7% | 22.8% | 18.7% | 8.3% | 5.5% | 2.4% | 0.52% |
| Aug 2026 | 47.8% | 21.3% | 17.5% | 6.4% | 4.2% | 2.2% | 0.59% |
| Sep 2026 | 41.7% | 22.8% | 18.7% | 8.3% | 5.5% | 2.4% | 0.52% |
How has the Aesthetic Record and Pabau comparison changed over the last 12 months?
3 findings
- Aesthetic Record was ahead of Pabau in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesthetic Record’s share of searches among med spa software worldwide moved from 25.9% to 18.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Pabau’s share of searches among med spa software worldwide moved from 7.7% to 8.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for med spa software worldwide in September 2026?
2 changes
In September 2026, Pabau gained share of searches among med spa software worldwide, from 6.4% to 8.3%.
In September 2026, Aesthetic Record gained share of searches among med spa software worldwide, from 17.5% to 18.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aesthetic Record’s and Pabau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesthetic Record
1 branded search term
- aesthetic record
Pabau
1 branded search term
- pabau
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