Brandwave

How popular isVagaro?

In October 2026, people searched for Vagaro by name about 166,000 times worldwide, about the same as the previous year. These searches made up 69.3% of all global med spa software searches, placing Vagaro first out of eight brands. When we asked both ChatGPT and Google AI Overviews about med spa software, Vagaro appeared in four of the five answers and was the sixth most recommended of the eight.

Search and AI answers in October 2026

Vagaro is the most searched of 8 competitors and the sixth most recommended in the AI answers we collected.

  1. VagaroShare of searches 69.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  2. ZenotiShare of searches 11.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. MangomintShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  4. Aesthetic RecordShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. PabauShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top med spa software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vagaro is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PatientNow1st
  2. Aesthetic Record2nd
  3. Boulevard3rd
  4. Pabau4th
  5. Zenoti5th
  6. Vagaro6th
  7. Mangomint7th
  8. AestheticsPro8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about med spa software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

How often do people search for Vagaro compared with other med spa software worldwide?

Vagaro against med spa software worldwide, by month

Share of searches by month for Vagaro, Zenoti, Mangomint, Aesthetic Record, Pabau. The figures are in the table below the chart.

View monthly share of searches table
MonthVagaroZenotiMangomintAesthetic RecordPabauPatientNowAestheticsProBoulevard
Nov 202567.4%13.5%6%7.4%2.7%1.8%0.98%0.23%
Dec 202567.9%13.6%6.1%7.5%2.2%1.5%0.99%0.19%
Jan 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.23%
Feb 202666.5%13.3%7.3%7.3%2.7%1.8%0.97%0.17%
Mar 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.14%
Apr 202670.4%11.6%6.3%6.3%2.8%1.5%0.84%0.17%
May 202672.4%11.9%5.3%5.3%2.4%1.6%0.86%0.15%
Jun 202671.2%11.7%6.4%5.2%2.9%1.6%0.85%0.16%
Jul 202671.7%11.8%6.5%5.3%2.4%1.6%0.68%0.15%
Aug 202670.3%14.2%6.3%5.2%1.9%1.3%0.66%0.17%
Sep 202667.5%13.5%7.4%6.1%2.7%1.8%0.78%0.17%
Oct 202669.3%11.4%7.6%6.2%2.8%1.8%0.8%0.15%

  1. 1.Vagaro

    69.3%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Zenoti

    11.4%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.2 points.

  3. 3.Mangomint

    7.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Aesthetic Record

    6.2%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Pabau

    2.8%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.PatientNow

    1.8%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.AestheticsPro

    0.8%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Boulevard

    0.15%

    Held 8th. 350 estimated branded searches, -14.6% vs prior month. Share 0 points.

Compare popularity between Vagaro and its closest rivals

Every comparison with Vagaro

42 comparisons

How has branded search demand for Vagaro changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vagaro worldwide held steady, from 167K to 166K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide increased from 67.4% to 69.3%.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide peaked at 72.4% in May 2026 and was lowest at 66.5% in February 2026.

How did search popularity change for med spa software worldwide in October 2026?

6 changes

  1. In October 2026, Vagaro gained share of searches among med spa software worldwide, from 67.5% to 69.3%.

  2. In October 2026, Zenoti lost share of searches among med spa software worldwide, from 13.5% to 11.4%.

  3. Estimated monthly branded searches for Mangomint worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in October 2026.

  4. Estimated monthly branded searches for Boulevard worldwide fell 37.5% over 12 measured months, from 560 to 350 in October 2026.

  5. Estimated monthly branded searches for AestheticsPro worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026.

  6. Estimated monthly branded searches for Aesthetic Record worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in October 2026.

How are Vagaro’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Vagaro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salon software vagaro
  • vagaro
  • vagaro app
  • vagaro booking software
  • vagaro salon booking
  • vagaro software

Do you work for Vagaro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vagaro compete?

Vagaro is ranked by how often people search for it in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon booking platforms3rd of 815.6%Show ranking
Spa management software3rd of 818.3%Show ranking
Barbershop software2nd of 719.6%Show ranking
Salon and clinic booking software2nd of 1025.4%Show ranking
Yoga studio software1st of 1033.6%Show ranking
Fitness booking software12th of 140.33%Show ranking
Massage therapy software1st of 555.2%Show ranking
Med spa software1st of 869.3%Shown above
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