Brandwave

PatientNow vs Vagaro:Which is more popular?

In October 2026, Vagaro had more branded searches than PatientNow among med spa software worldwide. Vagaro had about 165,000 branded searches, while PatientNow had 4,400. Vagaro made up 69.3% of all med spa software searches we track, and PatientNow accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about med spa software, PatientNow appeared in all five answers and Vagaro in four. PatientNow was mentioned before Vagaro in every answer.

Among med spa software worldwide in October 2026

Who do people search for more?

Vagaro, about 38 searches for every 1 for PatientNow

Vagaro 165K searchesPatientNow 4.4K searches

Who does AI mention more?

PatientNow, mentioned in every answer we collected

PatientNow in 5 of 5Vagaro in 4 of 5

Who does AI recommend more?

PatientNow, named ahead of Vagaro in every answer

PatientNow first in 5Vagaro never first

Follow PatientNow vs Vagaro and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top med spa software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PatientNow appeared in all five answers. Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. PatientNow was listed before Vagaro in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PatientNow1st
  2. Aesthetic Record2nd
  3. Boulevard3rd
  4. Pabau4th
  5. Zenoti5th
  6. Vagaro6th
  7. Mangomint7th
  8. AestheticsPro8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about med spa software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is PatientNow or Vagaro more popular in search?

This chart shows how often people search Google for PatientNow and Vagaro by name. Each line represents a brand's share of searches for all eight med spa software we track, month by month, from English-language searches worldwide.

PatientNow and Vagaro among med spa software worldwide, by month

Share of searches by month for Vagaro, PatientNow. The figures are in the table below the chart.

View monthly share of searches table
MonthVagaroZenotiMangomintAesthetic RecordPabauPatientNowAestheticsProBoulevard
Nov 202567.4%13.5%6%7.4%2.7%1.8%0.98%0.23%
Dec 202567.9%13.6%6.1%7.5%2.2%1.5%0.99%0.19%
Jan 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.23%
Feb 202666.5%13.3%7.3%7.3%2.7%1.8%0.97%0.17%
Mar 202670.6%11.6%6.4%6.4%2.3%1.5%1%0.14%
Apr 202670.4%11.6%6.3%6.3%2.8%1.5%0.84%0.17%
May 202672.4%11.9%5.3%5.3%2.4%1.6%0.86%0.15%
Jun 202671.2%11.7%6.4%5.2%2.9%1.6%0.85%0.16%
Jul 202671.7%11.8%6.5%5.3%2.4%1.6%0.68%0.15%
Aug 202670.3%14.2%6.3%5.2%1.9%1.3%0.66%0.17%
Sep 202667.5%13.5%7.4%6.1%2.7%1.8%0.78%0.17%
Oct 202669.3%11.4%7.6%6.2%2.8%1.8%0.8%0.15%

How has branded search for PatientNow and Vagaro changed worldwide over the last 12 months?

3 findings
  • Vagaro was ahead of PatientNow in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, PatientNow’s share of searches among med spa software worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among med spa software worldwide moved from 67.4% to 69.3%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for med spa software worldwide in October 2026?

1 change

  1. In October 2026, Vagaro gained share of searches among med spa software worldwide, from 67.5% to 69.3%.

How are PatientNow’s and Vagaro’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PatientNow’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PatientNow

1 branded search term

  • patientnow

Vagaro

1 branded search term

  • vagaro

How the Brand Demand Index is measured

Other head-to-heads among med spa software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free