Brandwave

Aesthetic Record vs Zenoti:Which is more popular?

In September 2026, Zenoti had more branded searches than Aesthetic Record among med spa software worldwide. Zenoti had about 33,100 branded searches, while Aesthetic Record had 14,800. Zenoti made up 41.7% of all med spa software searches we track, and Aesthetic Record accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about med spa software, Zenoti appeared in all five answers and Aesthetic Record in four. Aesthetic Record was mentioned before Zenoti in four out of five answers.

Among med spa software worldwide in September 2026

Who do people search for more?

Zenoti, about 2 searches for every 1 for Aesthetic Record

Zenoti 33.1K searchesAesthetic Record 14.8K searches

Who does AI mention more?

Zenoti, mentioned in every answer we collected

Zenoti in 5 of 5Aesthetic Record in 4 of 5

Who does AI recommend more?

Aesthetic Record, named ahead of Zenoti in 4 of 5 answers

Aesthetic Record first in 4Zenoti first in 1

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Top med spa software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zenoti appeared in all five answers. Aesthetic Record was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aesthetic Record was listed before Zenoti in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PatientNow1st
  2. Aesthetic Record2nd
  3. Boulevard3rd
  4. Zenoti4th
  5. Pabau5th
  6. Mangomint6th
  7. AestheticsPro7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zenoti5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PatientNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boulevard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pabau3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AestheticsPro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about med spa software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Aesthetic Record or Zenoti more popular in search?

This chart shows how often people search Google for Aesthetic Record and Zenoti by name. Each line represents a brand's share of searches for all seven med spa software we track, month by month, from English-language searches worldwide.

Aesthetic Record and Zenoti among med spa software worldwide, by month

Share of searches by month for Zenoti, Aesthetic Record. The figures are in the table below the chart.

View monthly share of searches table
MonthZenotiMangomintAesthetic RecordPabauPatientNowAestheticsProBoulevard
Oct 202538.6%17.3%25.9%7.7%6.3%3.4%0.76%
Nov 202541.4%18.5%22.6%8.3%5.5%3%0.7%
Dec 202542.5%19%23.2%6.9%4.6%3.1%0.59%
Jan 202639.5%21.6%21.6%7.9%5.2%3.5%0.78%
Feb 202639.8%21.8%21.8%7.9%5.3%2.9%0.52%
Mar 202639.6%21.6%21.6%7.9%5.3%3.5%0.49%
Apr 202639.1%21.4%21.4%9.6%5.2%2.8%0.57%
May 202643.3%19.3%19.3%8.6%5.8%3.1%0.54%
Jun 202640.7%22.2%18.2%10%5.4%2.9%0.57%
Jul 202641.7%22.8%18.7%8.3%5.5%2.4%0.52%
Aug 202647.8%21.3%17.5%6.4%4.2%2.2%0.59%
Sep 202641.7%22.8%18.7%8.3%5.5%2.4%0.52%

How has the Aesthetic Record and Zenoti comparison changed over the last 12 months?

3 findings
  • Zenoti was ahead of Aesthetic Record in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aesthetic Record’s share of searches among med spa software worldwide moved from 25.9% to 18.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Zenoti’s share of searches among med spa software worldwide moved from 38.6% to 41.7%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for med spa software worldwide in September 2026?

2 changes

  1. In September 2026, Aesthetic Record gained share of searches among med spa software worldwide, from 17.5% to 18.7%.

  2. In September 2026, Zenoti lost share of searches among med spa software worldwide, from 47.8% to 41.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aesthetic Record’s and Zenoti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesthetic Record

1 branded search term

  • aesthetic record

Zenoti

1 branded search term

  • zenoti

How the Brand Demand Index is measured

Other head-to-heads among med spa software

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