StyleSeat vs Vagaro:Which is more popular?
In October 2026, Vagaro had more branded searches than StyleSeat among barbershop software worldwide. Vagaro had about 165,000 branded searches, while StyleSeat had 90,500. Vagaro made up 19.6% of all barbershop software searches we track, and StyleSeat accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about barbershop software, Vagaro appeared in three of the five answers and StyleSeat in none.
Who do people search for more?
Vagaro, about 82% more searches than StyleSeat
Who does AI mention more?
Vagaro, mentioned in 3 of 5 answers, StyleSeat in 0
Who does AI recommend more?
Vagaro, the only one of the two named
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Top barbershop software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StyleSeat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barbershop software
5 answers
Asked ChatGPT
“Which barbershop software should I use?”
Asked ChatGPT
“What are the best barbershop booking systems?”
Asked ChatGPT
“What's the best barbershop software for a shop with several barbers?”
Searched Google, AI Overview
“barber app”
Searched Google, AI Overview
“barber booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is StyleSeat or Vagaro more popular in search?
This chart shows how often people search Google for StyleSeat and Vagaro by name. Each line represents a brand's share of searches for all seven barbershop software we track, month by month, from English-language searches worldwide.
Share of searches by month for Vagaro, StyleSeat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Vagaro | StyleSeat | Square Appointments | theCut | Squire | Barberly |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.5% | 19.6% | 10.8% | 3.2% | 0.35% | 0.42% | 0.09% |
| Dec 2025 | 65.8% | 19.7% | 10.8% | 2.7% | 0.43% | 0.51% | 0.07% |
| Jan 2026 | 62.2% | 22.7% | 10.2% | 3.7% | 0.5% | 0.49% | 0.08% |
| Feb 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.42% | 0.07% |
| Mar 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.06% |
| Apr 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.07% |
| May 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.42% | 0.07% |
| Jun 2026 | 66.4% | 19.8% | 10.9% | 2.2% | 0.29% | 0.39% | 0.06% |
| Jul 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.39% | 0.06% |
| Aug 2026 | 65.9% | 19.7% | 10.8% | 2.7% | 0.43% | 0.47% | 0.06% |
| Sep 2026 | 65.7% | 19.7% | 10.8% | 2.7% | 0.53% | 0.51% | 0.07% |
| Oct 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.48% | 0.07% |
How has branded search for StyleSeat and Vagaro changed worldwide over the last 12 months?
3 findings
- Vagaro was ahead of StyleSeat in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, StyleSeat’s share of searches among barbershop software worldwide held steady at 10.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide held steady at 19.6%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for barbershop software worldwide in October 2026?
0 changes
Neither StyleSeat nor Vagaro moved beyond provider rounding among barbershop software in October 2026.
How are StyleSeat’s and Vagaro’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using StyleSeat’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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