Square Appointments vs StyleSeat:Which is more popular?
In October 2026, StyleSeat had more branded searches than Square Appointments among barbershop software worldwide. StyleSeat had about 90,500 branded searches, while Square Appointments had 27,100. StyleSeat made up 10.8% of all barbershop software searches we track, and Square Appointments accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about barbershop software, Square Appointments appeared in three of the five answers and StyleSeat in none.
Who do people search for more?
StyleSeat, about 3 searches for every 1 for Square Appointments
Who does AI mention more?
Square Appointments, mentioned in 3 of 5 answers, StyleSeat in 0
Who does AI recommend more?
Square Appointments, the only one of the two named
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Top barbershop software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StyleSeat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barbershop software
5 answers
Asked ChatGPT
“Which barbershop software should I use?”
Asked ChatGPT
“What are the best barbershop booking systems?”
Asked ChatGPT
“What's the best barbershop software for a shop with several barbers?”
Searched Google, AI Overview
“barber app”
Searched Google, AI Overview
“barber booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Square Appointments or StyleSeat more popular in search?
This chart shows how often people search Google for Square Appointments and StyleSeat by name. Each line represents a brand's share of searches for all seven barbershop software we track, month by month, from English-language searches worldwide.
Share of searches by month for StyleSeat, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Vagaro | StyleSeat | Square Appointments | theCut | Squire | Barberly |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.5% | 19.6% | 10.8% | 3.2% | 0.35% | 0.42% | 0.09% |
| Dec 2025 | 65.8% | 19.7% | 10.8% | 2.7% | 0.43% | 0.51% | 0.07% |
| Jan 2026 | 62.2% | 22.7% | 10.2% | 3.7% | 0.5% | 0.49% | 0.08% |
| Feb 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.42% | 0.07% |
| Mar 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.06% |
| Apr 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.07% |
| May 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.42% | 0.07% |
| Jun 2026 | 66.4% | 19.8% | 10.9% | 2.2% | 0.29% | 0.39% | 0.06% |
| Jul 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.39% | 0.06% |
| Aug 2026 | 65.9% | 19.7% | 10.8% | 2.7% | 0.43% | 0.47% | 0.06% |
| Sep 2026 | 65.7% | 19.7% | 10.8% | 2.7% | 0.53% | 0.51% | 0.07% |
| Oct 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.48% | 0.07% |
How has branded search for Square Appointments and StyleSeat changed worldwide over the last 12 months?
3 findings
- StyleSeat was ahead of Square Appointments in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Square Appointments’ share of searches among barbershop software worldwide held steady at 3.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending October 2026, StyleSeat’s share of searches among barbershop software worldwide held steady at 10.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for barbershop software worldwide in October 2026?
1 change
In October 2026, Square Appointments gained share of searches among barbershop software worldwide, from 2.7% to 3.2%.
How are Square Appointments’ and StyleSeat’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Square Appointments’ and StyleSeat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Appointments
1 branded search term
- square appointments
StyleSeat
1 branded search term
- styleseat
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