Booksy vs StyleSeat:Which is more popular?
In September 2026, Booksy had more branded searches than StyleSeat among barbershop software worldwide. Booksy had about 550,000 branded searches, while StyleSeat had 90,500. Booksy made up 84.6% of all barbershop software searches we track, and StyleSeat accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about barbershop software, Booksy appeared in all five answers and StyleSeat in none.
Who do people search for more?
Booksy, about 6 searches for every 1 for StyleSeat
Who does AI mention more?
Booksy, mentioned in every answer we collected
Who does AI recommend more?
Booksy, the only one of the two named
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Top barbershop software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Booksy appeared in all five answers. StyleSeat did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barbershop software
5 answers
Asked ChatGPT
“Which barbershop software should I use?”
Asked ChatGPT
“What are the best barbershop booking systems?”
Asked ChatGPT
“What's the best barbershop software for a shop with several barbers?”
Searched Google, AI Overview
“barber app”
Searched Google, AI Overview
“barber booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Booksy or StyleSeat more popular in search?
This chart shows how often people search Google for Booksy and StyleSeat by name. Each line represents a brand's share of searches for all five barbershop software we track, month by month, from English-language searches worldwide.
Share of searches by month for Booksy, StyleSeat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | StyleSeat | theCut | Squire | Barberly |
|---|---|---|---|---|---|
| Oct 2025 | 82.1% | 16.4% | 0.81% | 0.52% | 0.11% |
| Nov 2025 | 84.9% | 14% | 0.45% | 0.54% | 0.11% |
| Dec 2025 | 84.7% | 13.9% | 0.55% | 0.66% | 0.09% |
| Jan 2026 | 84.6% | 13.9% | 0.68% | 0.66% | 0.11% |
| Feb 2026 | 84.7% | 13.9% | 0.68% | 0.54% | 0.09% |
| Mar 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.07% |
| Apr 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.09% |
| May 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.09% |
| Jun 2026 | 85.1% | 13.9% | 0.37% | 0.51% | 0.07% |
| Jul 2026 | 85.1% | 13.9% | 0.46% | 0.51% | 0.07% |
| Aug 2026 | 84.9% | 13.9% | 0.56% | 0.61% | 0.07% |
| Sep 2026 | 84.6% | 13.9% | 0.68% | 0.66% | 0.09% |
How has the Booksy and StyleSeat comparison changed over the last 12 months?
3 findings
- Booksy was ahead of StyleSeat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booksy’s share of searches among barbershop software worldwide moved from 82.1% to 84.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, StyleSeat’s share of searches among barbershop software worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for barbershop software worldwide in September 2026?
1 change
Estimated monthly branded searches for StyleSeat worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Booksy’s and StyleSeat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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