How popular isBooksy in search?
In August 2026, there were an estimated 689K branded searches for Booksy worldwide which is up 22.4% over the last 11 months. Booksy holds 55.7% estimated Share of Search among salon booking platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which salon booking platforms compete with Booksy?
Share of Search by month for Booksy, Fresha, Vagaro. The figures are in the table below the chart.
View monthly share of search table
| Month | Booksy | Fresha | Vagaro | Phorest | Timely |
|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 24.6% | 19.4% | 1.7% | 0.86% |
| Nov 2025 | 57.9% | 22% | 17.3% | 1.8% | 0.92% |
| Dec 2025 | 58.4% | 22.1% | 17.3% | 1.5% | 0.75% |
| Jan 2026 | 53.7% | 24.5% | 19.4% | 1.7% | 0.72% |
| Feb 2026 | 55.6% | 25.3% | 16.5% | 1.7% | 0.75% |
| Mar 2026 | 58.3% | 21.9% | 17.3% | 1.8% | 0.64% |
| Apr 2026 | 58.5% | 22% | 17.4% | 1.5% | 0.64% |
| May 2026 | 55.8% | 25.6% | 16.6% | 1.4% | 0.6% |
| Jun 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.63% |
| Jul 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.62% |
| Aug 2026 | 55.7% | 25.4% | 16.6% | 1.7% | 0.58% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 689K | +0.32% | -2.7 points | |
| 2, held 2nd | 25.4% | 314K | +21.2% | +3.4 points | |
| 3, held 3rd | 16.6% | 205K | +0.28% | -0.8 points | |
| 4, held 4th | 1.7% | 20.9K | +18.6% | +0.2 points | |
| 5, held 5th | 0.58% | 7.2K | -0.82% | 0 points |
1.
Booksy55.7%
held 1st · 689K estimated branded searches · +0.32% vs prior month · -2.7 points
2.
Fresha25.4%
held 2nd · 314K estimated branded searches · +21.2% vs prior month · +3.4 points
3.
Vagaro16.6%
held 3rd · 205K estimated branded searches · +0.28% vs prior month · -0.8 points
4.
Phorest1.7%
held 4th · 20.9K estimated branded searches · +18.6% vs prior month · +0.2 points
5.
Timely0.58%
held 5th · 7.2K estimated branded searches · -0.82% vs prior month · 0 points
Compare search popularity between Booksy and its closest rivals
How has branded search demand for Booksy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Booksy worldwide rose from 563K to 689K.
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide increased from 53.4% to 55.7%.
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide peaked at 58.5% in April 2026 and was lowest at 53.4% in October 2025.
How did search popularity change for salon booking platforms worldwide in August 2026?
5 changes
In August 2026, Fresha gained estimated Share of Search among salon booking platforms worldwide, from 22.1% to 25.4%.
In August 2026, Booksy lost estimated Share of Search among salon booking platforms worldwide, from 58.4% to 55.7%.
In August 2026, Vagaro lost estimated Share of Search among salon booking platforms worldwide, from 17.4% to 16.6%.
Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.
Estimated monthly branded searches for Timely worldwide fell 20.5% over 11 measured months, from 9.1K to 7.2K in August 2026.
How is Booksy measured?
Brandwave collects information about searches that people make online using Booksy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- booksy
- booksy app
- booksy com
- booksy salon booking
- booksy salon software
- booksy software
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Is Booksy your brand?
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