Booksy vs Squire:Which is more popular?
In September 2026, Booksy had more branded searches than Squire among barbershop software worldwide. Booksy had about 550,000 branded searches, while Squire had 4,300. Booksy made up 84.6% of all barbershop software searches we track, and Squire accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about barbershop software, both Booksy and Squire appeared in all five answers. Squire was mentioned before Booksy in four out of five answers.
Who do people search for more?
Booksy, about 128 searches for every 1 for Squire
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Squire, named ahead of Booksy in 4 of 5 answers
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Top barbershop software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Booksy and Squire showed up in all five answers. Squire was listed before Booksy in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barbershop software
5 answers
Asked ChatGPT
“Which barbershop software should I use?”
Asked ChatGPT
“What are the best barbershop booking systems?”
Asked ChatGPT
“What's the best barbershop software for a shop with several barbers?”
Searched Google, AI Overview
“barber app”
Searched Google, AI Overview
“barber booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Booksy or Squire more popular in search?
This chart shows how often people search Google for Booksy and Squire by name. Each line represents a brand's share of searches for all five barbershop software we track, month by month, from English-language searches worldwide.
Share of searches by month for Booksy, Squire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | StyleSeat | theCut | Squire | Barberly |
|---|---|---|---|---|---|
| Oct 2025 | 82.1% | 16.4% | 0.81% | 0.52% | 0.11% |
| Nov 2025 | 84.9% | 14% | 0.45% | 0.54% | 0.11% |
| Dec 2025 | 84.7% | 13.9% | 0.55% | 0.66% | 0.09% |
| Jan 2026 | 84.6% | 13.9% | 0.68% | 0.66% | 0.11% |
| Feb 2026 | 84.7% | 13.9% | 0.68% | 0.54% | 0.09% |
| Mar 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.07% |
| Apr 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.09% |
| May 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.09% |
| Jun 2026 | 85.1% | 13.9% | 0.37% | 0.51% | 0.07% |
| Jul 2026 | 85.1% | 13.9% | 0.46% | 0.51% | 0.07% |
| Aug 2026 | 84.9% | 13.9% | 0.56% | 0.61% | 0.07% |
| Sep 2026 | 84.6% | 13.9% | 0.68% | 0.66% | 0.09% |
How has the Booksy and Squire comparison changed over the last 12 months?
3 findings
- Booksy was ahead of Squire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booksy’s share of searches among barbershop software worldwide moved from 82.1% to 84.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Squire’s share of searches among barbershop software worldwide moved from 0.52% to 0.66%, and its estimated monthly branded searches moved from 3.5K to 4.3K.
How did search popularity change for barbershop software worldwide in September 2026?
1 change
In September 2026, Squire fell from 3rd to 4th among barbershop software worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Booksy’s and Squire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among barbershop software
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