Brandwave

How popular isSquire?

In September 2026, people searched for Squire by name about 4,300 times worldwide, a 22.9% increase from the previous year. These searches made up 0.66% of all global barbershop software searches, placing Squire fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about barbershop software, Squire appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Squire is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. BooksyShare of searches 84.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. StyleSeatShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. theCutShare of searches 0.68%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SquireShare of searches 0.66%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BarberlyShare of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top barbershop software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Squire appeared in all five answers. Squire is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squire1st
  2. Booksy2nd
  3. theCut3rd
  4. Barberly4th
  5. StyleSeat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about barbershop software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which barbershop software compete with Squire?

Squire against barbershop software worldwide, by month

Share of searches by month for Booksy, StyleSeat, Squire. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyStyleSeattheCutSquireBarberly
Oct 202582.1%16.4%0.81%0.52%0.11%
Nov 202584.9%14%0.45%0.54%0.11%
Dec 202584.7%13.9%0.55%0.66%0.09%
Jan 202684.6%13.9%0.68%0.66%0.11%
Feb 202684.7%13.9%0.68%0.54%0.09%
Mar 202685%13.9%0.45%0.54%0.07%
Apr 202685%13.9%0.45%0.54%0.09%
May 202685%13.9%0.45%0.54%0.09%
Jun 202685.1%13.9%0.37%0.51%0.07%
Jul 202685.1%13.9%0.46%0.51%0.07%
Aug 202684.9%13.9%0.56%0.61%0.07%
Sep 202684.6%13.9%0.68%0.66%0.09%

  1. 1.Booksy

    84.6%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  2. 2.StyleSeat

    13.9%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.1 points.

  3. 3.theCut

    0.68%

    Moved from 4th to 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Squire

    0.66%

    Moved from 3rd to 4th. 4.3K estimated branded searches, -10.4% vs prior month. Share +0.1 points.

  5. 5.Barberly

    0.09%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Squire and its closest rivals

Every comparison with Squire

4 comparisons

How has branded search demand for Squire changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Squire worldwide rose from 3.5K to 4.3K.
  • Across the 12 months ending September 2026, Squire’s share of searches among barbershop software worldwide held steady, from 0.52% to 0.66%.

How did search popularity change for barbershop software worldwide in September 2026?

4 changes

  1. In September 2026, theCut rose from 4th to 3rd among barbershop software worldwide.

  2. In September 2026, Squire fell from 3rd to 4th among barbershop software worldwide.

  3. Estimated monthly branded searches for Barberly worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  4. Estimated monthly branded searches for StyleSeat worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are Squire’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Squire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • getsquire
  • squire barber

Do you work for Squire? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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