Squire vs Vagaro:Which is more popular?
In October 2026, Vagaro had more branded searches than Squire among barbershop software worldwide. Vagaro had about 165,000 branded searches, while Squire had 4,000. Vagaro made up 19.6% of all barbershop software searches we track, and Squire accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about barbershop software, Squire appeared in all five answers and Vagaro in three. Squire was mentioned before Vagaro in every answer.
Who do people search for more?
Vagaro, about 41 searches for every 1 for Squire
Who does AI mention more?
Squire, mentioned in every answer we collected
Who does AI recommend more?
Squire, named ahead of Vagaro in every answer
Follow Squire vs Vagaro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top barbershop software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Squire appeared in all five answers. Vagaro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Squire was listed before Vagaro in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barbershop software
5 answers
Asked ChatGPT
“Which barbershop software should I use?”
Asked ChatGPT
“What are the best barbershop booking systems?”
Asked ChatGPT
“What's the best barbershop software for a shop with several barbers?”
Searched Google, AI Overview
“barber app”
Searched Google, AI Overview
“barber booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Squire or Vagaro more popular in search?
This chart shows how often people search Google for Squire and Vagaro by name. Each line represents a brand's share of searches for all seven barbershop software we track, month by month, from English-language searches worldwide.
Share of searches by month for Vagaro, Squire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Vagaro | StyleSeat | Square Appointments | theCut | Squire | Barberly |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.5% | 19.6% | 10.8% | 3.2% | 0.35% | 0.42% | 0.09% |
| Dec 2025 | 65.8% | 19.7% | 10.8% | 2.7% | 0.43% | 0.51% | 0.07% |
| Jan 2026 | 62.2% | 22.7% | 10.2% | 3.7% | 0.5% | 0.49% | 0.08% |
| Feb 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.42% | 0.07% |
| Mar 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.06% |
| Apr 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.07% |
| May 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.42% | 0.07% |
| Jun 2026 | 66.4% | 19.8% | 10.9% | 2.2% | 0.29% | 0.39% | 0.06% |
| Jul 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.39% | 0.06% |
| Aug 2026 | 65.9% | 19.7% | 10.8% | 2.7% | 0.43% | 0.47% | 0.06% |
| Sep 2026 | 65.7% | 19.7% | 10.8% | 2.7% | 0.53% | 0.51% | 0.07% |
| Oct 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.48% | 0.07% |
How has branded search for Squire and Vagaro changed worldwide over the last 12 months?
3 findings
- Vagaro was ahead of Squire in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Squire’s share of searches among barbershop software worldwide moved from 0.42% to 0.48%, and its estimated monthly branded searches moved from 3.5K to 4K.
- Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide held steady at 19.6%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for barbershop software worldwide in October 2026?
1 change
Estimated monthly branded searches for Squire worldwide rose 14.3% over 12 measured months, from 3.5K to 4K in October 2026.
How are Squire’s and Vagaro’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Squire’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among barbershop software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.