Booksy vs Square Appointments:Which is more popular?
In October 2026, Booksy had more branded searches than Square Appointments among barbershop software worldwide. Booksy had about 550,000 branded searches, while Square Appointments had 27,100. Booksy made up 65.4% of all barbershop software searches we track, and Square Appointments accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about barbershop software, Booksy appeared in all five answers and Square Appointments in three. Booksy was mentioned before Square Appointments in every answer.
Who do people search for more?
Booksy, about 20 searches for every 1 for Square Appointments
Who does AI mention more?
Booksy, mentioned in every answer we collected
Who does AI recommend more?
Booksy, named ahead of Square Appointments in every answer
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Top barbershop software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Booksy appeared in all five answers. Square Appointments was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Booksy was listed before Square Appointments in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barbershop software
5 answers
Asked ChatGPT
“Which barbershop software should I use?”
Asked ChatGPT
“What are the best barbershop booking systems?”
Asked ChatGPT
“What's the best barbershop software for a shop with several barbers?”
Searched Google, AI Overview
“barber app”
Searched Google, AI Overview
“barber booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Booksy or Square Appointments more popular in search?
This chart shows how often people search Google for Booksy and Square Appointments by name. Each line represents a brand's share of searches for all seven barbershop software we track, month by month, from English-language searches worldwide.
Share of searches by month for Booksy, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Vagaro | StyleSeat | Square Appointments | theCut | Squire | Barberly |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.5% | 19.6% | 10.8% | 3.2% | 0.35% | 0.42% | 0.09% |
| Dec 2025 | 65.8% | 19.7% | 10.8% | 2.7% | 0.43% | 0.51% | 0.07% |
| Jan 2026 | 62.2% | 22.7% | 10.2% | 3.7% | 0.5% | 0.49% | 0.08% |
| Feb 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.42% | 0.07% |
| Mar 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.06% |
| Apr 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.07% |
| May 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.42% | 0.07% |
| Jun 2026 | 66.4% | 19.8% | 10.9% | 2.2% | 0.29% | 0.39% | 0.06% |
| Jul 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.39% | 0.06% |
| Aug 2026 | 65.9% | 19.7% | 10.8% | 2.7% | 0.43% | 0.47% | 0.06% |
| Sep 2026 | 65.7% | 19.7% | 10.8% | 2.7% | 0.53% | 0.51% | 0.07% |
| Oct 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.48% | 0.07% |
How has branded search for Booksy and Square Appointments changed worldwide over the last 12 months?
3 findings
- Booksy was ahead of Square Appointments in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Booksy’s share of searches among barbershop software worldwide moved from 65.5% to 65.4%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending October 2026, Square Appointments’ share of searches among barbershop software worldwide held steady at 3.2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for barbershop software worldwide in October 2026?
2 changes
In October 2026, Square Appointments gained share of searches among barbershop software worldwide, from 2.7% to 3.2%.
Booksy’s share of searches among barbershop software worldwide has lost ground for 3 months in a row, from 66% to 65.4% in October 2026.
How are Booksy’s and Square Appointments’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Booksy’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booksy
1 branded search term
- booksy
Square Appointments
1 branded search term
- square appointments
Other head-to-heads among barbershop software
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