Brandwave

How popular isVagaro?

In October 2026, people searched for Vagaro by name about 166,000 times worldwide, about the same as the previous year. These searches made up 19.6% of all global barbershop software searches, placing Vagaro second out of seven brands. When we asked both ChatGPT and Google AI Overviews about barbershop software, Vagaro appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in October 2026

Vagaro is the second most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. BooksyShare of searches 65.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. VagaroShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. StyleSeatShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Square AppointmentsShare of searches 3.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. theCutShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top barbershop software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vagaro is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squire1st
  2. Booksy2nd
  3. theCut3rd
  4. Square Appointments4th
  5. Vagaro5th
  6. Barberly6th
  7. StyleSeat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about barbershop software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

How often do people search for Vagaro compared with other barbershop software worldwide?

Vagaro against barbershop software worldwide, by month

Share of searches by month for Booksy, Vagaro, StyleSeat, Square Appointments. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyVagaroStyleSeatSquare AppointmentstheCutSquireBarberly
Nov 202565.5%19.6%10.8%3.2%0.35%0.42%0.09%
Dec 202565.8%19.7%10.8%2.7%0.43%0.51%0.07%
Jan 202662.2%22.7%10.2%3.7%0.5%0.49%0.08%
Feb 202665.4%19.6%10.8%3.2%0.52%0.42%0.07%
Mar 202665.6%19.6%10.7%3.2%0.35%0.42%0.06%
Apr 202665.6%19.6%10.7%3.2%0.35%0.42%0.07%
May 202666%19.7%10.8%2.7%0.35%0.42%0.07%
Jun 202666.4%19.8%10.9%2.2%0.29%0.39%0.06%
Jul 202666%19.7%10.8%2.7%0.35%0.39%0.06%
Aug 202665.9%19.7%10.8%2.7%0.43%0.47%0.06%
Sep 202665.7%19.7%10.8%2.7%0.53%0.51%0.07%
Oct 202665.4%19.6%10.8%3.2%0.52%0.48%0.07%

  1. 1.Booksy

    65.4%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Vagaro

    19.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.StyleSeat

    10.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Square Appointments

    3.2%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  5. 5.theCut

    0.52%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Squire

    0.48%

    Held 6th. 4K estimated branded searches, -7% vs prior month. Share 0 points.

  7. 7.Barberly

    0.07%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Vagaro and its closest rivals

Every comparison with Vagaro

42 comparisons

How has branded search demand for Vagaro changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vagaro worldwide held steady, from 167K to 166K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide peaked at 22.7% in January 2026 and was lowest at 19.6% in April 2026.

How did search popularity change for barbershop software worldwide in October 2026?

5 changes

  1. In October 2026, Square Appointments gained share of searches among barbershop software worldwide, from 2.7% to 3.2%.

  2. Booksy’s share of searches among barbershop software worldwide has lost ground for 3 months in a row, from 66% to 65.4% in October 2026.

  3. Estimated monthly branded searches for theCut worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026.

  4. Estimated monthly branded searches for Squire worldwide rose 14.3% over 12 measured months, from 3.5K to 4K in October 2026.

  5. Estimated monthly branded searches for Barberly worldwide fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Vagaro’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Vagaro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salon software vagaro
  • vagaro
  • vagaro app
  • vagaro booking software
  • vagaro salon booking
  • vagaro software

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How the Brand Demand Index is measured

Where does Vagaro compete?

Vagaro is ranked by how often people search for it in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon booking platforms3rd of 815.6%Show ranking
Spa management software3rd of 818.3%Show ranking
Barbershop software2nd of 719.6%Shown above
Salon and clinic booking software2nd of 1025.4%Show ranking
Yoga studio software1st of 1033.6%Show ranking
Fitness booking software12th of 140.33%Show ranking
Massage therapy software1st of 555.2%Show ranking
Med spa software1st of 869.3%Show ranking
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