Square Appointments vs Vagaro:Which is more popular?
In October 2026, Vagaro had more branded searches than Square Appointments among barbershop software worldwide. Vagaro had about 165,000 branded searches, while Square Appointments had 27,100. Vagaro made up 19.6% of all barbershop software searches we track, and Square Appointments accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about barbershop software, Square Appointments and Vagaro each appeared in three of the five answers. Square Appointments was mentioned before Vagaro in two out of three answers that named either.
Who do people search for more?
Vagaro, about 6 searches for every 1 for Square Appointments
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Square Appointments, named ahead of Vagaro in 2 of 3 answers
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Top barbershop software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square Appointments and Vagaro were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Square Appointments was listed before Vagaro in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barbershop software
5 answers
Asked ChatGPT
“Which barbershop software should I use?”
Asked ChatGPT
“What are the best barbershop booking systems?”
Asked ChatGPT
“What's the best barbershop software for a shop with several barbers?”
Searched Google, AI Overview
“barber app”
Searched Google, AI Overview
“barber booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Square Appointments or Vagaro more popular in search?
This chart shows how often people search Google for Square Appointments and Vagaro by name. Each line represents a brand's share of searches for all seven barbershop software we track, month by month, from English-language searches worldwide.
Share of searches by month for Vagaro, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Vagaro | StyleSeat | Square Appointments | theCut | Squire | Barberly |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.5% | 19.6% | 10.8% | 3.2% | 0.35% | 0.42% | 0.09% |
| Dec 2025 | 65.8% | 19.7% | 10.8% | 2.7% | 0.43% | 0.51% | 0.07% |
| Jan 2026 | 62.2% | 22.7% | 10.2% | 3.7% | 0.5% | 0.49% | 0.08% |
| Feb 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.42% | 0.07% |
| Mar 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.06% |
| Apr 2026 | 65.6% | 19.6% | 10.7% | 3.2% | 0.35% | 0.42% | 0.07% |
| May 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.42% | 0.07% |
| Jun 2026 | 66.4% | 19.8% | 10.9% | 2.2% | 0.29% | 0.39% | 0.06% |
| Jul 2026 | 66% | 19.7% | 10.8% | 2.7% | 0.35% | 0.39% | 0.06% |
| Aug 2026 | 65.9% | 19.7% | 10.8% | 2.7% | 0.43% | 0.47% | 0.06% |
| Sep 2026 | 65.7% | 19.7% | 10.8% | 2.7% | 0.53% | 0.51% | 0.07% |
| Oct 2026 | 65.4% | 19.6% | 10.8% | 3.2% | 0.52% | 0.48% | 0.07% |
How has branded search for Square Appointments and Vagaro changed worldwide over the last 12 months?
3 findings
- Vagaro was ahead of Square Appointments in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Square Appointments’ share of searches among barbershop software worldwide held steady at 3.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide held steady at 19.6%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for barbershop software worldwide in October 2026?
1 change
In October 2026, Square Appointments gained share of searches among barbershop software worldwide, from 2.7% to 3.2%.
How are Square Appointments’ and Vagaro’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Square Appointments’ and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square Appointments
1 branded search term
- square appointments
Vagaro
1 branded search term
- vagaro
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