Brandwave

Vagaro vs Zen Planner:Which is more popular?

In September 2026, Zen Planner had more branded searches than Vagaro among fitness booking software worldwide. Zen Planner had about 8,100 branded searches, while Vagaro had 1,110. Zen Planner made up 2.1% of all fitness booking software searches we track, and Vagaro accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about fitness booking software, Vagaro appeared in three of the five answers and Zen Planner in none.

Among fitness booking software worldwide in September 2026

Who do people search for more?

Zen Planner, about 7 searches for every 1 for Vagaro

Zen Planner 8.1K searchesVagaro 1.1K searches

Who does AI mention more?

Vagaro, mentioned in 3 of 5 answers, Zen Planner in 0

Vagaro in 3 of 5Zen Planner in 0 of 5

Who does AI recommend more?

Vagaro, the only one of the two named

Vagaro first in 3Zen Planner never named

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Top fitness booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vagaro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zen Planner did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mindbody1st
  2. Gymdesk2nd
  3. Glofox3rd
  4. WodGuru4th
  5. Vagaro5th
  6. Momence6th
  7. WellnessLiving7th
  8. TeamUp8th
  9. PushPress9th
  10. +4 more
  11. Zen Planner–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mindbody3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glofox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TeamUp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SimplyBook.me2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WellnessLiving2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gymdesk2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClassFit2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zen Planner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about fitness booking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Vagaro or Zen Planner more popular in search?

This chart shows how often people search Google for Vagaro and Zen Planner by name. Each line represents a brand's share of searches for all 14 fitness booking software we track, month by month, from English-language searches worldwide.

Vagaro and Zen Planner among fitness booking software worldwide, by month

Share of searches by month for Zen Planner, Vagaro. The figures are in the table below the chart.

View monthly share of searches table
MonthTeamUpMindbodyMomenceSimplyBook.meWellnessLivingWodifyGymdeskZen PlannerClassFitWodGuruZenamuVagaroGlofoxPushPress
Oct 202527.8%34%12.5%8.3%3.7%4.6%2.5%3.1%1.4%0.91%0.73%0.32%0.15%0.07%
Nov 202524.2%36%13.2%8.8%4%4.8%2.6%2.6%1.4%0.96%0.77%0.32%0.13%0.06%
Dec 202524.5%36.6%13.4%9%4%4%2.7%2.7%1.2%0.98%0.51%0.31%0.11%0.06%
Jan 202624.4%36.5%13.4%9%4%4%2.7%2.7%1.2%0.97%0.64%0.33%0.13%0.07%
Feb 202624.2%36.1%13.2%8.9%4%4%3.2%2.6%1.4%0.96%0.78%0.31%0.16%0.09%
Mar 202626.9%33.1%14.8%8.1%4.4%3.6%3%2.4%1.3%0.88%0.88%0.36%0.14%0.06%
Apr 202623.9%35.6%15.9%8.7%3.9%3.2%2.6%2.6%1.2%0.95%0.95%0.32%0.19%0.06%
May 202624.3%36.3%16.3%7.3%4%3.3%2.7%2.7%1.2%0.78%0.78%0.31%0.16%0.09%
Jun 202625.1%37.4%13.7%7.5%4.1%3.4%2.7%2.7%1.2%0.8%0.8%0.28%0.16%0.09%
Jul 202627%32.8%14.8%8.1%4.4%3.6%3.6%2.4%1.1%0.86%0.72%0.34%0.21%0.1%
Aug 202626%31.5%17.4%7.8%4.2%3.5%3.5%2.3%1.5%0.83%0.83%0.41%0.17%0.06%
Sep 202629%29%15.9%8.7%3.9%3.9%3.2%2.1%1.4%1.2%1.2%0.29%0.16%0.07%

How has the Vagaro and Zen Planner comparison changed over the last 12 months?

3 findings
  • Zen Planner was ahead of Vagaro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Vagaro’s share of searches among fitness booking software worldwide moved from 0.32% to 0.29%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 12 months ending September 2026, Zen Planner’s share of searches among fitness booking software worldwide moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for fitness booking software worldwide in September 2026?

2 changes

  1. Zen Planner’s share of searches among fitness booking software worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.

  2. Estimated monthly branded searches for Vagaro worldwide fell 11.9% over 12 measured months, from 1.3K to 1.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Vagaro’s and Zen Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Vagaro

2 branded search terms

  • vagaro app
  • vagaro software

Zen Planner

1 branded search term

  • zen planner

How the Brand Demand Index is measured

Other head-to-heads among fitness booking software

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