Jane vs Vagaro:Which is more popular?
In October 2026, Vagaro had more branded searches than Jane among massage therapy software worldwide. Vagaro had about 165,000 branded searches, while Jane had 90,500. Vagaro made up 55.2% of all massage therapy software searches we track, and Jane accounted for 30.3%. When we asked ChatGPT and Google AI Overviews about massage therapy software, Vagaro appeared in all five answers and Jane in two. Vagaro was mentioned before Jane in four out of five answers.
Who do people search for more?
Vagaro, about 82% more searches than Jane
Who does AI mention more?
Vagaro, mentioned in every answer we collected
Who does AI recommend more?
Vagaro, named ahead of Jane in 4 of 5 answers
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Top massage therapy software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vagaro appeared in all five answers. Jane was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vagaro was listed before Jane in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MassageBook1st
ClinicSense2nd- Vagaro3rd
Jane4th
Noterro–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MassageBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ClinicSense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jane2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noterro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about massage therapy software
5 answers
Asked ChatGPT
“Which massage therapy software should I use?”
Asked ChatGPT
“What are the best booking systems for massage therapists?”
Asked ChatGPT
“What's the best massage therapy software for a solo therapist?”
Searched Google, AI Overview
“massage therapy software”
Searched Google, AI Overview
“massage booking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Jane or Vagaro more popular in search?
This chart shows how often people search Google for Jane and Vagaro by name. Each line represents a brand's share of searches for all five massage therapy software we track, month by month, from English-language searches worldwide.
Share of searches by month for Vagaro, Jane. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vagaro | Jane | MassageBook | ClinicSense | Noterro |
|---|---|---|---|---|---|
| Nov 2025 | 52% | 23.3% | 19.1% | 3.1% | 2.6% |
| Dec 2025 | 54.2% | 24.3% | 16.2% | 2.7% | 2.7% |
| Jan 2026 | 58.7% | 26.4% | 9.7% | 2.9% | 2.4% |
| Feb 2026 | 57.2% | 25.7% | 11.5% | 2.8% | 2.8% |
| Mar 2026 | 58.7% | 26.4% | 9.7% | 2.9% | 2.4% |
| Apr 2026 | 59% | 26.6% | 9.7% | 2.4% | 2.4% |
| May 2026 | 58.7% | 26.4% | 9.7% | 2.9% | 2.4% |
| Jun 2026 | 59% | 26.6% | 9.7% | 2.4% | 2.4% |
| Jul 2026 | 62.3% | 22.9% | 10.3% | 2.5% | 2% |
| Aug 2026 | 59.2% | 26.7% | 9.8% | 2.4% | 1.9% |
| Sep 2026 | 55.2% | 30.3% | 9.1% | 2.7% | 2.7% |
| Oct 2026 | 55.2% | 30.3% | 9.1% | 2.7% | 2.7% |
How has branded search for Jane and Vagaro changed worldwide over the last 12 months?
3 findings
- Vagaro was ahead of Jane in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Jane’s share of searches among massage therapy software worldwide moved from 23.3% to 30.3%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending October 2026, Vagaro’s share of searches among massage therapy software worldwide moved from 52% to 55.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for massage therapy software worldwide in October 2026?
1 change
Estimated monthly branded searches for Jane worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.
How are Jane’s and Vagaro’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jane’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among massage therapy software
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