How popular isJane in search?
In September 2026, people searched for Jane by name about 90,600 times worldwide, about the same as the previous year. These searches made up 67.6% of all global massage therapy software searches, placing Jane first out of four brands. These are worldwide searches for English-language branded terms.
Jane67.6%
MassageBook20.3%
ClinicSense6.1%
Noterro6.1%
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Which massage therapy software compete with Jane?
Share of searches by month for Jane, MassageBook, ClinicSense, Noterro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jane | MassageBook | ClinicSense | Noterro |
|---|---|---|---|---|
| Oct 2025 | 60.7% | 27.2% | 6.6% | 5.4% |
| Nov 2025 | 48.5% | 39.7% | 6.5% | 5.3% |
| Dec 2025 | 53% | 35.4% | 5.8% | 5.8% |
| Jan 2026 | 63.9% | 23.4% | 7% | 5.7% |
| Feb 2026 | 60% | 26.8% | 6.6% | 6.6% |
| Mar 2026 | 63.9% | 23.4% | 7% | 5.7% |
| Apr 2026 | 64.7% | 23.7% | 5.8% | 5.8% |
| May 2026 | 63.9% | 23.4% | 7% | 5.7% |
| Jun 2026 | 64.7% | 23.7% | 5.8% | 5.8% |
| Jul 2026 | 60.8% | 27.2% | 6.7% | 5.4% |
| Aug 2026 | 65.4% | 23.9% | 5.9% | 4.8% |
| Sep 2026 | 67.6% | 20.3% | 6.1% | 6.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.6% | 90.5K | 0% | +2.2 points | |
| 2, held 2nd | 20.3% | 27.1K | -18.1% | -3.7 points | |
| 3, held 3rd | 6.1% | 8.1K | 0% | +0.2 points | |
| 4, held 4th | 6.1% | 8.1K | +22.7% | +1.3 points |
1.
Jane67.6%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +2.2 points.
20.3%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -3.7 points.
6.1%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Noterro6.1%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.3 points.
Compare search popularity between Jane and its closest rivals
Every comparison with Jane
14 comparisons
How has branded search demand for Jane changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jane worldwide held steady, from 90.6K to 90.5K.
- Across the 12 months ending September 2026, Jane’s share of searches among massage therapy software worldwide increased from 60.7% to 67.6%.
- Across the 12 months ending September 2026, Jane’s share of searches among massage therapy software worldwide peaked at 67.6% in September 2026 and was lowest at 48.5% in November 2025.
How did search popularity change for massage therapy software worldwide in September 2026?
4 changes

In September 2026, Jane gained share of searches among massage therapy software worldwide, from 65.4% to 67.6%.

In September 2026, Noterro gained share of searches among massage therapy software worldwide, from 4.8% to 6.1%.

In September 2026, MassageBook lost share of searches among massage therapy software worldwide, from 23.9% to 20.3%.

Estimated monthly branded searches for ClinicSense worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are Jane’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jane app
- jane practice management
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Where does Jane compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Allied health practice software | 2nd of 7 | 12.4% | Show ranking |
| Clinic management software | 2nd of 8 | 19.5% | Show ranking |
| Massage therapy software | 1st of 4 | 67.6% | Shown above |

Is Jane your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.