Brandwave

Clinic management software:Which brands are most popular in search?

In August 2026, SimplePractice was the most searched among clinic management software worldwide, with an estimated 201K branded searches and 49.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SimplePractice49.3%
  2. Jane22.2%
  3. Cliniko12.1%
  4. Practice Better8.1%
  5. Nookal6.6%
  6. WriteUpp1.6%

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Share of SearchLeaderboard

Compare the clinic management software operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among clinic management software worldwide, by month

Share of Search by month for SimplePractice, Jane, Cliniko, Practice Better, Nookal. The figures are in the table below the chart.

View monthly share of search table
MonthSimplePracticeJaneClinikoPractice BetterNookalWriteUpp
Oct 202548.2%21.7%11.9%9.7%6.5%1.9%
Nov 202546.2%20.8%13.9%9.3%7.6%2.3%
Dec 202548.3%21.7%11.9%9.7%6.5%1.9%
Jan 202648.2%21.7%11.9%9.7%6.5%1.9%
Feb 202651.2%18.9%12.6%8.4%6.9%2.1%
Mar 202647.5%21.4%11.7%9.6%7.8%1.9%
Apr 202649.1%22.1%12.1%8.1%6.6%2%
May 202649.1%22.1%12.1%8.1%6.6%2%
Jun 202649.1%22.1%12.1%8.1%6.6%2%
Jul 202651.2%18.8%12.6%8.4%6.9%2.1%
Aug 202649.3%22.2%12.1%8.1%6.6%1.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.SimplePractice

    49.3%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Jane

    22.2%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.4 points.

  3. 3.Cliniko

    12.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Practice Better

    8.1%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Nookal

    6.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.WriteUpp

    1.6%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among clinic management software worldwide?

In August 2026, SimplePractice was the most searched among clinic management software worldwide, with an estimated 201K branded searches and 49.3% estimated Share of Search within this set. Jane is in 2nd place, 27.1 percentage points behind at 22.2% Share of Search.

Global clinic management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SimplePractice48.2% → 49.3%51.2%Jul 202646.2%Nov 20251st
Jane21.7% → 22.2%22.2%Aug 202618.8%Jul 20262nd
Cliniko11.9% → 12.1%13.9%Nov 202511.7%Mar 20263rd
Practice Better9.7% → 8.1%9.7%Oct 20258.1%Apr 20264th
Nookal6.5% → 6.6%7.8%Mar 20266.5%Dec 20255th
WriteUpp1.9% → 1.6%2.3%Nov 20251.6%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, SimplePractice’s estimated Share of Search among clinic management software worldwide increased from 48.2% to 49.3%.
  • Across the 11 months ending August 2026, Practice Better’s estimated Share of Search among clinic management software worldwide decreased from 9.7% to 8.1%.
  • Across the 11 months ending August 2026, SimplePractice’s estimated Share of Search among clinic management software worldwide peaked at 51.2% in July 2026 and was lowest at 46.2% in November 2025.
  • Across the 11 months ending August 2026, Jane’s estimated Share of Search among clinic management software worldwide peaked at 22.2% in August 2026 and was lowest at 18.8% in July 2026.
  • Across the 11 months ending August 2026, Cliniko’s estimated Share of Search among clinic management software worldwide peaked at 13.9% in November 2025 and was lowest at 11.7% in March 2026.
  • Across the 11 months ending August 2026, Practice Better’s estimated Share of Search among clinic management software worldwide peaked at 9.7% in October 2025 and was lowest at 8.1% in April 2026.
  • Across the 11 months ending August 2026, Nookal’s estimated Share of Search among clinic management software worldwide peaked at 7.8% in March 2026 and was lowest at 6.5% in December 2025.
  • Across the 11 months ending August 2026, Jane, Cliniko, Nookal and WriteUpp held steady: their estimated Share of Search among clinic management software worldwide each moved less than 0.5 percentage points.

How did search popularity change for clinic management software worldwide in August 2026?

  1. In August 2026, Jane gained estimated Share of Search among clinic management software worldwide, from 18.8% to 22.2%.

  2. In August 2026, SimplePractice lost estimated Share of Search among clinic management software worldwide, from 51.2% to 49.3%.

  3. Estimated monthly branded searches for WriteUpp worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  4. Estimated monthly branded searches for Practice Better worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

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