Nookal vs SimplePractice:Which is more popular by branded search?
In August 2026, SimplePractice had more branded searches than Nookal among clinic management software worldwide. SimplePractice was estimated to have 201K branded searches compared to Nookal’s 27.1K, and held a 49.3% Share of Search versus Nookal’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nookal or SimplePractice?
Compare the clinic management software operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SimplePractice, Nookal. The figures are in the table below the chart.
View monthly share of search table
| Month | SimplePractice | Jane | Cliniko | Practice Better | Nookal | WriteUpp |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 21.7% | 11.9% | 9.7% | 6.5% | 1.9% |
| Nov 2025 | 46.2% | 20.8% | 13.9% | 9.3% | 7.6% | 2.3% |
| Dec 2025 | 48.3% | 21.7% | 11.9% | 9.7% | 6.5% | 1.9% |
| Jan 2026 | 48.2% | 21.7% | 11.9% | 9.7% | 6.5% | 1.9% |
| Feb 2026 | 51.2% | 18.9% | 12.6% | 8.4% | 6.9% | 2.1% |
| Mar 2026 | 47.5% | 21.4% | 11.7% | 9.6% | 7.8% | 1.9% |
| Apr 2026 | 49.1% | 22.1% | 12.1% | 8.1% | 6.6% | 2% |
| May 2026 | 49.1% | 22.1% | 12.1% | 8.1% | 6.6% | 2% |
| Jun 2026 | 49.1% | 22.1% | 12.1% | 8.1% | 6.6% | 2% |
| Jul 2026 | 51.2% | 18.8% | 12.6% | 8.4% | 6.9% | 2.1% |
| Aug 2026 | 49.3% | 22.2% | 12.1% | 8.1% | 6.6% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nookal and SimplePractice comparison changed over the last 12 months?
3 findings
- SimplePractice was ahead of Nookal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nookal’s estimated Share of Search among clinic management software worldwide moved from 6.5% to 6.6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, SimplePractice’s estimated Share of Search among clinic management software worldwide moved from 48.2% to 49.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for clinic management software worldwide in August 2026?
1 change
In August 2026, SimplePractice lost estimated Share of Search among clinic management software worldwide, from 51.2% to 49.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Nookal’s and SimplePractice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nookal
1 branded search term
- nookal
SimplePractice
1 branded search term
- simplepractice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.