Brandwave

How popular isSimplePractice in search?

In August 2026, there were an estimated 201K branded searches for SimplePractice worldwide which held steady over the last 11 months. SimplePractice holds 40% estimated Share of Search among mental health practice software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lorna Jane40%
  2. SimplePractice40%
  3. TherapyNotes8.1%
  4. Practice Better6.6%
  5. TheraNest5.4%
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Where does SimplePractice compete?

SimplePractice is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mental health practice software2nd of 540%Shown below
Clinic management software1st of 649.3%Show ranking

Which mental health practice software compete with SimplePractice?

SimplePractice against mental health practice software worldwide, by month

Share of Search by month for Lorna Jane, SimplePractice, TherapyNotes, Practice Better, TheraNest. The figures are in the table below the chart.

View monthly share of search table
MonthLorna JaneSimplePracticeTherapyNotesPractice BetterTheraNest
Oct 202539.8%39.8%8%8%4.4%
Nov 202549.7%33.3%6.7%6.7%3.7%
Dec 202543.5%35.7%8.8%7.2%4.8%
Jan 202639.4%39.4%7.9%7.9%5.3%
Feb 202635.4%43.1%8.7%7.1%5.8%
Mar 202639.4%39.4%7.9%7.9%5.3%
Apr 202640%40%8.1%6.6%5.4%
May 202644.2%36.1%8.9%5.9%4.9%
Jun 202644.9%36.7%7.4%6%4.9%
Jul 202640%40%8.1%6.6%5.4%
Aug 202640%40%8.1%6.6%5.4%
Sep 2026—————
  1. Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TheraNest

    5.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SimplePractice and its closest rivals

How has branded search demand for SimplePractice changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SimplePractice worldwide held steady at 201K.
  • Across the 11 months ending August 2026, SimplePractice’s estimated Share of Search among mental health practice software worldwide peaked at 43.1% in February 2026 and was lowest at 33.3% in November 2025.

How did search popularity change for mental health practice software worldwide in August 2026?

  1. Estimated monthly branded searches for TheraNest worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Practice Better worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How is SimplePractice measured?

Brandwave collects information about searches that people make online using SimplePractice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simplepractice

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How the Brand Demand Index is measured

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Is SimplePractice your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.