Brandwave

How popular isVagaro?

In October 2026, people searched for Vagaro by name about 166,000 times worldwide, about the same as the previous year. These searches made up 55.2% of all global massage therapy software searches, placing Vagaro first out of five brands. When we asked both ChatGPT and Google AI Overviews about massage therapy software, Vagaro appeared in all answers and was the third most recommended of the five.

Search and AI answers in October 2026

Vagaro is the most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. VagaroShare of searches 55.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. JaneShare of searches 30.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MassageBookShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ClinicSenseShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. NoterroShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top massage therapy software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vagaro appeared in all five answers. Vagaro is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MassageBook1st
  2. ClinicSense2nd
  3. Vagaro3rd
  4. Jane4th
  5. Noterro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MassageBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClinicSense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jane2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noterro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about massage therapy software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

How often do people search for Vagaro compared with other massage therapy software worldwide?

Vagaro against massage therapy software worldwide, by month

Share of searches by month for Vagaro, Jane, MassageBook, ClinicSense, Noterro. The figures are in the table below the chart.

View monthly share of searches table
MonthVagaroJaneMassageBookClinicSenseNoterro
Nov 202552%23.3%19.1%3.1%2.6%
Dec 202554.2%24.3%16.2%2.7%2.7%
Jan 202658.7%26.4%9.7%2.9%2.4%
Feb 202657.2%25.7%11.5%2.8%2.8%
Mar 202658.7%26.4%9.7%2.9%2.4%
Apr 202659%26.6%9.7%2.4%2.4%
May 202658.7%26.4%9.7%2.9%2.4%
Jun 202659%26.6%9.7%2.4%2.4%
Jul 202662.3%22.9%10.3%2.5%2%
Aug 202659.2%26.7%9.8%2.4%1.9%
Sep 202655.2%30.3%9.1%2.7%2.7%
Oct 202655.2%30.3%9.1%2.7%2.7%

  1. 1.Vagaro

    55.2%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jane

    30.3%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MassageBook

    9.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ClinicSense

    2.7%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Noterro

    2.7%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Vagaro and its closest rivals

Every comparison with Vagaro

42 comparisons

How has branded search demand for Vagaro changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vagaro worldwide held steady, from 167K to 166K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among massage therapy software worldwide increased from 52% to 55.2%.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among massage therapy software worldwide peaked at 62.3% in July 2026 and was lowest at 52% in November 2025.

How did search popularity change for massage therapy software worldwide in October 2026?

3 changes

  1. Estimated monthly branded searches for Jane worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.

  2. Estimated monthly branded searches for MassageBook worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in October 2026.

  3. Estimated monthly branded searches for ClinicSense worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in October 2026.

How are Vagaro’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Vagaro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • salon software vagaro
  • vagaro
  • vagaro app
  • vagaro booking software
  • vagaro salon booking
  • vagaro software

Do you work for Vagaro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vagaro compete?

Vagaro is ranked by how often people search for it in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salon booking platforms3rd of 815.6%Show ranking
Spa management software3rd of 818.3%Show ranking
Barbershop software2nd of 719.6%Show ranking
Salon and clinic booking software2nd of 1025.4%Show ranking
Yoga studio software1st of 1033.6%Show ranking
Fitness booking software12th of 140.33%Show ranking
Massage therapy software1st of 555.2%Shown above
Med spa software1st of 869.3%Show ranking
Creator with pink hair and a pink jacket

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