Timely vs Vagaro:Which is more popular by branded search?
In August 2026, Vagaro had more branded searches than Timely among salon booking platforms worldwide. Vagaro was estimated to have 205K branded searches compared to Timely’s 7.2K, and held a 16.6% Share of Search versus Timely’s 0.58%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Timely or Vagaro?
Compare tools for salon appointments, customer records and service business operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vagaro, Timely. The figures are in the table below the chart.
View monthly share of search table
| Month | Booksy | Fresha | Vagaro | Phorest | Timely |
|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 24.6% | 19.4% | 1.7% | 0.86% |
| Nov 2025 | 57.9% | 22% | 17.3% | 1.8% | 0.92% |
| Dec 2025 | 58.4% | 22.1% | 17.3% | 1.5% | 0.75% |
| Jan 2026 | 53.7% | 24.5% | 19.4% | 1.7% | 0.72% |
| Feb 2026 | 55.6% | 25.3% | 16.5% | 1.7% | 0.75% |
| Mar 2026 | 58.3% | 21.9% | 17.3% | 1.8% | 0.64% |
| Apr 2026 | 58.5% | 22% | 17.4% | 1.5% | 0.64% |
| May 2026 | 55.8% | 25.6% | 16.6% | 1.4% | 0.6% |
| Jun 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.63% |
| Jul 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.62% |
| Aug 2026 | 55.7% | 25.4% | 16.6% | 1.7% | 0.58% |
| Sep 2026 | — | — | — | — | — |
How has the Timely and Vagaro comparison changed over the last 12 months?
3 findings
- Vagaro was ahead of Timely in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Timely’s estimated Share of Search among salon booking platforms worldwide moved from 0.86% to 0.58%, and its estimated monthly branded searches moved from 9.1K to 7.2K.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among salon booking platforms worldwide moved from 19.4% to 16.6%, and its estimated monthly branded searches held steady at 205K.
How did search popularity change for salon booking platforms worldwide in August 2026?
2 changes
In August 2026, Vagaro lost estimated Share of Search among salon booking platforms worldwide, from 17.4% to 16.6%.
Estimated monthly branded searches for Timely worldwide fell 20.5% over 11 measured months, from 9.1K to 7.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Timely’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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