Fresha vs Square Appointments:Which is searched more?
In September 2026, Fresha had more branded searches than Square Appointments among salon booking platforms worldwide. Fresha had about 259,000 branded searches, while Square Appointments had 22,200. Fresha made up 24.4% of all salon booking platform searches we track, and Square Appointments accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Fresha or Square Appointments more popular in search?
Compare tools for salon appointments, customer records and service business operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fresha, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | Fresha | Vagaro | GlossGenius | Square Appointments | Phorest | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 23.5% | 18.6% | 1.7% | 2.5% | 1.6% | 0.82% | 0.03% |
| Nov 2025 | 55.4% | 21% | 16.5% | 1.8% | 2.7% | 1.7% | 0.87% | 0.03% |
| Dec 2025 | 56.1% | 21.1% | 16.6% | 1.8% | 2.2% | 1.4% | 0.71% | 0.03% |
| Jan 2026 | 50.6% | 23.1% | 18.3% | 2.4% | 3% | 1.9% | 0.67% | 0.04% |
| Feb 2026 | 53.1% | 24.1% | 15.7% | 2.1% | 2.6% | 1.6% | 0.71% | 0.04% |
| Mar 2026 | 55.5% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.61% | 0.05% |
| Apr 2026 | 55.6% | 20.8% | 16.4% | 2.2% | 2.7% | 1.7% | 0.6% | 0.03% |
| May 2026 | 53.3% | 24.4% | 15.8% | 2.1% | 2.1% | 1.6% | 0.57% | 0.03% |
| Jun 2026 | 56.2% | 21.1% | 16.7% | 1.8% | 1.8% | 1.7% | 0.6% | 0.03% |
| Jul 2026 | 56% | 21% | 16.6% | 1.8% | 2.2% | 1.7% | 0.58% | 0.03% |
| Aug 2026 | 53.7% | 24.4% | 15.9% | 1.7% | 2.1% | 1.6% | 0.56% | 0.03% |
| Sep 2026 | 53.1% | 24.4% | 15.7% | 2.1% | 2.1% | 2% | 0.67% | 0.03% |
How has the Fresha and Square Appointments comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Square Appointments in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking platforms worldwide moved from 23.5% to 24.4%, and its estimated monthly branded searches moved from 257K to 259K.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking platforms worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for salon booking platforms worldwide in September 2026?
1 change
In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Fresha’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresha
6 branded search terms
- fresha
- fresha app
- fresha booking software
- fresha salon booking
- fresha salon software
- fresha software
Square Appointments
1 branded search term
- square appointments
Other head-to-heads among salon booking platforms
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