Fresha vs Vagaro:Which is more popular by branded search?
In August 2026, Fresha had more branded searches than Vagaro among salon booking platforms worldwide. Fresha was estimated to have 314K branded searches compared to Vagaro’s 205K, and held a 25.4% Share of Search versus Vagaro’s 16.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fresha or Vagaro?
Compare tools for salon appointments, customer records and service business operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fresha, Vagaro. The figures are in the table below the chart.
View monthly share of search table
| Month | Booksy | Fresha | Vagaro | Phorest | Timely |
|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 24.6% | 19.4% | 1.7% | 0.86% |
| Nov 2025 | 57.9% | 22% | 17.3% | 1.8% | 0.92% |
| Dec 2025 | 58.4% | 22.1% | 17.3% | 1.5% | 0.75% |
| Jan 2026 | 53.7% | 24.5% | 19.4% | 1.7% | 0.72% |
| Feb 2026 | 55.6% | 25.3% | 16.5% | 1.7% | 0.75% |
| Mar 2026 | 58.3% | 21.9% | 17.3% | 1.8% | 0.64% |
| Apr 2026 | 58.5% | 22% | 17.4% | 1.5% | 0.64% |
| May 2026 | 55.8% | 25.6% | 16.6% | 1.4% | 0.6% |
| Jun 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.63% |
| Jul 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.62% |
| Aug 2026 | 55.7% | 25.4% | 16.6% | 1.7% | 0.58% |
| Sep 2026 | — | — | — | — | — |
How has the Fresha and Vagaro comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Vagaro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon booking platforms worldwide moved from 24.6% to 25.4%, and its estimated monthly branded searches moved from 260K to 314K.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among salon booking platforms worldwide moved from 19.4% to 16.6%, and its estimated monthly branded searches held steady at 205K.
How did search popularity change for salon booking platforms worldwide in August 2026?
2 changes
In August 2026, Fresha gained estimated Share of Search among salon booking platforms worldwide, from 22.1% to 25.4%.
In August 2026, Vagaro lost estimated Share of Search among salon booking platforms worldwide, from 17.4% to 16.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Fresha’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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