Booksy vs Fresha:Which is more popular by branded search?
In August 2026, Booksy had more branded searches than Fresha among salon booking platforms worldwide. Booksy was estimated to have 689K branded searches compared to Fresha’s 314K, and held a 55.7% Share of Search versus Fresha’s 25.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Booksy or Fresha?
Compare tools for salon appointments, customer records and service business operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Booksy, Fresha. The figures are in the table below the chart.
View monthly share of search table
| Month | Booksy | Fresha | Vagaro | Phorest | Timely |
|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 24.6% | 19.4% | 1.7% | 0.86% |
| Nov 2025 | 57.9% | 22% | 17.3% | 1.8% | 0.92% |
| Dec 2025 | 58.4% | 22.1% | 17.3% | 1.5% | 0.75% |
| Jan 2026 | 53.7% | 24.5% | 19.4% | 1.7% | 0.72% |
| Feb 2026 | 55.6% | 25.3% | 16.5% | 1.7% | 0.75% |
| Mar 2026 | 58.3% | 21.9% | 17.3% | 1.8% | 0.64% |
| Apr 2026 | 58.5% | 22% | 17.4% | 1.5% | 0.64% |
| May 2026 | 55.8% | 25.6% | 16.6% | 1.4% | 0.6% |
| Jun 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.63% |
| Jul 2026 | 58.4% | 22.1% | 17.4% | 1.5% | 0.62% |
| Aug 2026 | 55.7% | 25.4% | 16.6% | 1.7% | 0.58% |
| Sep 2026 | — | — | — | — | — |
How has the Booksy and Fresha comparison changed over the last 12 months?
3 findings
- Booksy was ahead of Fresha in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booksy’s estimated Share of Search among salon booking platforms worldwide moved from 53.4% to 55.7%, and its estimated monthly branded searches moved from 563K to 689K.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among salon booking platforms worldwide moved from 24.6% to 25.4%, and its estimated monthly branded searches moved from 260K to 314K.
How did search popularity change for salon booking platforms worldwide in August 2026?
2 changes
In August 2026, Fresha gained estimated Share of Search among salon booking platforms worldwide, from 22.1% to 25.4%.
In August 2026, Booksy lost estimated Share of Search among salon booking platforms worldwide, from 58.4% to 55.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Booksy’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.