Brandwave

theCut vs Vagaro:Which is more popular?

In October 2026, Vagaro had more branded searches than theCut among barbershop software worldwide. Vagaro had about 165,000 branded searches, while theCut had 4,400. Vagaro made up 19.6% of all barbershop software searches we track, and theCut accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about barbershop software, theCut and Vagaro each appeared in three of the five answers. Vagaro was mentioned before theCut in three out of five answers.

Among barbershop software worldwide in October 2026

Who do people search for more?

Vagaro, about 38 searches for every 1 for theCut

Vagaro 165K searchestheCut 4.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

theCut in 3 of 5Vagaro in 3 of 5

Who does AI recommend more?

Vagaro, named ahead of theCut in 3 of 5 answers

Vagaro first in 3theCut first in 2

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Top barbershop software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, theCut was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vagaro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vagaro was listed before theCut in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squire1st
  2. Booksy2nd
  3. theCut3rd
  4. Square Appointments4th
  5. Vagaro5th
  6. Barberly6th
  7. StyleSeat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about barbershop software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is theCut or Vagaro more popular in search?

This chart shows how often people search Google for theCut and Vagaro by name. Each line represents a brand's share of searches for all seven barbershop software we track, month by month, from English-language searches worldwide.

theCut and Vagaro among barbershop software worldwide, by month

Share of searches by month for Vagaro, theCut. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyVagaroStyleSeatSquare AppointmentstheCutSquireBarberly
Nov 202565.5%19.6%10.8%3.2%0.35%0.42%0.09%
Dec 202565.8%19.7%10.8%2.7%0.43%0.51%0.07%
Jan 202662.2%22.7%10.2%3.7%0.5%0.49%0.08%
Feb 202665.4%19.6%10.8%3.2%0.52%0.42%0.07%
Mar 202665.6%19.6%10.7%3.2%0.35%0.42%0.06%
Apr 202665.6%19.6%10.7%3.2%0.35%0.42%0.07%
May 202666%19.7%10.8%2.7%0.35%0.42%0.07%
Jun 202666.4%19.8%10.9%2.2%0.29%0.39%0.06%
Jul 202666%19.7%10.8%2.7%0.35%0.39%0.06%
Aug 202665.9%19.7%10.8%2.7%0.43%0.47%0.06%
Sep 202665.7%19.7%10.8%2.7%0.53%0.51%0.07%
Oct 202665.4%19.6%10.8%3.2%0.52%0.48%0.07%

How has branded search for theCut and Vagaro changed worldwide over the last 12 months?

3 findings
  • Vagaro was ahead of theCut in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, theCut’s share of searches among barbershop software worldwide moved from 0.35% to 0.52%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide held steady at 19.6%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for barbershop software worldwide in October 2026?

1 change

  1. Estimated monthly branded searches for theCut worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026.

How are theCut’s and Vagaro’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using theCut’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

theCut

1 branded search term

  • the cut app

Vagaro

1 branded search term

  • vagaro

How the Brand Demand Index is measured

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