MassageBook vs Vagaro:Which is more popular?
In October 2026, Vagaro had more branded searches than MassageBook among massage therapy software worldwide. Vagaro had about 165,000 branded searches, while MassageBook had 27,100. Vagaro made up 55.2% of all massage therapy software searches we track, and MassageBook accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about massage therapy software, both MassageBook and Vagaro appeared in all five answers. MassageBook was mentioned before Vagaro in every answer.
Who do people search for more?
Vagaro, about 6 searches for every 1 for MassageBook
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
MassageBook, named ahead of Vagaro in every answer
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Top massage therapy software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both MassageBook and Vagaro showed up in all five answers. MassageBook was listed before Vagaro in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- MassageBook1st
ClinicSense2nd- Vagaro3rd
Jane4th
Noterro–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MassageBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ClinicSense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jane2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noterro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about massage therapy software
5 answers
Asked ChatGPT
“Which massage therapy software should I use?”
Asked ChatGPT
“What are the best booking systems for massage therapists?”
Asked ChatGPT
“What's the best massage therapy software for a solo therapist?”
Searched Google, AI Overview
“massage therapy software”
Searched Google, AI Overview
“massage booking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is MassageBook or Vagaro more popular in search?
This chart shows how often people search Google for MassageBook and Vagaro by name. Each line represents a brand's share of searches for all five massage therapy software we track, month by month, from English-language searches worldwide.
Share of searches by month for Vagaro, MassageBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vagaro | Jane | MassageBook | ClinicSense | Noterro |
|---|---|---|---|---|---|
| Nov 2025 | 52% | 23.3% | 19.1% | 3.1% | 2.6% |
| Dec 2025 | 54.2% | 24.3% | 16.2% | 2.7% | 2.7% |
| Jan 2026 | 58.7% | 26.4% | 9.7% | 2.9% | 2.4% |
| Feb 2026 | 57.2% | 25.7% | 11.5% | 2.8% | 2.8% |
| Mar 2026 | 58.7% | 26.4% | 9.7% | 2.9% | 2.4% |
| Apr 2026 | 59% | 26.6% | 9.7% | 2.4% | 2.4% |
| May 2026 | 58.7% | 26.4% | 9.7% | 2.9% | 2.4% |
| Jun 2026 | 59% | 26.6% | 9.7% | 2.4% | 2.4% |
| Jul 2026 | 62.3% | 22.9% | 10.3% | 2.5% | 2% |
| Aug 2026 | 59.2% | 26.7% | 9.8% | 2.4% | 1.9% |
| Sep 2026 | 55.2% | 30.3% | 9.1% | 2.7% | 2.7% |
| Oct 2026 | 55.2% | 30.3% | 9.1% | 2.7% | 2.7% |
How has branded search for MassageBook and Vagaro changed worldwide over the last 12 months?
3 findings
- Vagaro was ahead of MassageBook in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, MassageBook’s share of searches among massage therapy software worldwide moved from 19.1% to 9.1%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
- Across the 12 months ending October 2026, Vagaro’s share of searches among massage therapy software worldwide moved from 52% to 55.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for massage therapy software worldwide in October 2026?
1 change
Estimated monthly branded searches for MassageBook worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in October 2026.
How are MassageBook’s and Vagaro’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MassageBook’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MassageBook
1 branded search term
- massagebook
Vagaro
1 branded search term
- vagaro
Other head-to-heads among massage therapy software
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