Squire vs theCut:Which is searched more?
In September 2026, Squire and theCut were level in searches among barbershop software worldwide, with an estimated 4.3K versus 4.4K branded searches, at 0.66% and 0.68% of the total. These are worldwide searches for English-language branded terms.
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Is Squire or theCut more popular in search?
Compare the booking and point of sale systems barbershops run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for theCut, Squire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booksy | StyleSeat | theCut | Squire | Barberly |
|---|---|---|---|---|---|
| Oct 2025 | 82.1% | 16.4% | 0.81% | 0.52% | 0.11% |
| Nov 2025 | 84.9% | 14% | 0.45% | 0.54% | 0.11% |
| Dec 2025 | 84.7% | 13.9% | 0.55% | 0.66% | 0.09% |
| Jan 2026 | 84.6% | 13.9% | 0.68% | 0.66% | 0.11% |
| Feb 2026 | 84.7% | 13.9% | 0.68% | 0.54% | 0.09% |
| Mar 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.07% |
| Apr 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.09% |
| May 2026 | 85% | 13.9% | 0.45% | 0.54% | 0.09% |
| Jun 2026 | 85.1% | 13.9% | 0.37% | 0.51% | 0.07% |
| Jul 2026 | 85.1% | 13.9% | 0.46% | 0.51% | 0.07% |
| Aug 2026 | 84.9% | 13.9% | 0.56% | 0.61% | 0.07% |
| Sep 2026 | 84.6% | 13.9% | 0.68% | 0.66% | 0.09% |
How has the Squire and theCut comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Squire took it in November 2025, theCut took it in January 2026, Squire took it in March 2026, theCut took it in September 2026.
- Across the 12 months ending September 2026, Squire’s share of searches among barbershop software worldwide moved from 0.52% to 0.66%, and its estimated monthly branded searches moved from 3.5K to 4.3K.
- Across the 12 months ending September 2026, theCut’s share of searches among barbershop software worldwide moved from 0.81% to 0.68%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for barbershop software worldwide in September 2026?
2 changes
In September 2026, theCut rose from 4th to 3rd among barbershop software worldwide.
In September 2026, Squire fell from 3rd to 4th among barbershop software worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Squire’s and theCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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