Brandwave

Booksy vs theCut:Which is more popular?

In September 2026, Booksy had more branded searches than theCut among barbershop software worldwide. Booksy had about 550,000 branded searches, while theCut had 4,400. Booksy made up 84.6% of all barbershop software searches we track, and theCut accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about barbershop software, Booksy appeared in all five answers and theCut in three. Booksy was mentioned before theCut in three out of five answers.

Among barbershop software worldwide in September 2026

Who do people search for more?

Booksy, about 125 searches for every 1 for theCut

Booksy 550K searchestheCut 4.4K searches

Who does AI mention more?

Booksy, mentioned in every answer we collected

Booksy in 5 of 5theCut in 3 of 5

Who does AI recommend more?

Booksy, named ahead of theCut in 3 of 5 answers

Booksy first in 3theCut first in 2

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Top barbershop software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Booksy appeared in all five answers. theCut was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Booksy was listed before theCut in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squire1st
  2. Booksy2nd
  3. theCut3rd
  4. Barberly4th
  5. StyleSeat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about barbershop software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Booksy or theCut more popular in search?

This chart shows how often people search Google for Booksy and theCut by name. Each line represents a brand's share of searches for all five barbershop software we track, month by month, from English-language searches worldwide.

Booksy and theCut among barbershop software worldwide, by month

Share of searches by month for Booksy, theCut. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyStyleSeattheCutSquireBarberly
Oct 202582.1%16.4%0.81%0.52%0.11%
Nov 202584.9%14%0.45%0.54%0.11%
Dec 202584.7%13.9%0.55%0.66%0.09%
Jan 202684.6%13.9%0.68%0.66%0.11%
Feb 202684.7%13.9%0.68%0.54%0.09%
Mar 202685%13.9%0.45%0.54%0.07%
Apr 202685%13.9%0.45%0.54%0.09%
May 202685%13.9%0.45%0.54%0.09%
Jun 202685.1%13.9%0.37%0.51%0.07%
Jul 202685.1%13.9%0.46%0.51%0.07%
Aug 202684.9%13.9%0.56%0.61%0.07%
Sep 202684.6%13.9%0.68%0.66%0.09%

How has the Booksy and theCut comparison changed over the last 12 months?

3 findings
  • Booksy was ahead of theCut in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Booksy’s share of searches among barbershop software worldwide moved from 82.1% to 84.6%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, theCut’s share of searches among barbershop software worldwide moved from 0.81% to 0.68%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for barbershop software worldwide in September 2026?

1 change

  1. In September 2026, theCut rose from 4th to 3rd among barbershop software worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Booksy’s and theCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Booksy

1 branded search term

  • booksy

theCut

1 branded search term

  • the cut app

How the Brand Demand Index is measured

Other head-to-heads among barbershop software

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