Brandwave

Aesthetic Record vs Boulevard:Which is more popular?

In September 2026, Aesthetic Record had more branded searches than Boulevard among salon and clinic booking software worldwide. Aesthetic Record had about 14,800 branded searches, while Boulevard had 320. Aesthetic Record made up 2.3% of all salon and clinic booking software searches we track, and Boulevard accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about salon and clinic booking software, Boulevard appeared in four of the five answers and Aesthetic Record in two. Boulevard was mentioned before Aesthetic Record in every answer that named either.

Among salon and clinic booking software worldwide in September 2026

Who do people search for more?

Aesthetic Record, about 46 searches for every 1 for Boulevard

Aesthetic Record 14.8K searchesBoulevard 320 searches

Who does AI mention more?

Boulevard, mentioned in 4 of 5 answers, Aesthetic Record in 2

Boulevard in 4 of 5Aesthetic Record in 2 of 5

Who does AI recommend more?

Boulevard, named ahead of Aesthetic Record in 4 of 4 answers

Boulevard first in 4Aesthetic Record never first

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Top salon and clinic booking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boulevard was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aesthetic Record was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boulevard was listed before Aesthetic Record in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vagaro1st
  2. Fresha2nd
  3. Boulevard3rd
  4. Mangomint4th
  5. GlossGenius5th
  6. Aesthetic Record6th
  7. Phorest7th
  8. Mindbody–
  9. Cliniko–
  10. Timely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GlossGenius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boulevard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangomint3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aesthetic Record2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Phorest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mindbody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cliniko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salon and clinic booking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aesthetic Record or Boulevard more popular in search?

This chart shows how often people search Google for Aesthetic Record and Boulevard by name. Each line represents a brand's share of searches for all ten salon and clinic booking software we track, month by month, from English-language searches worldwide.

Aesthetic Record and Boulevard among salon and clinic booking software worldwide, by month

Share of searches by month for Aesthetic Record, Boulevard. The figures are in the table below the chart.

View monthly share of searches table
MonthFreshaVagaroMindbodyClinikoGlossGeniusMangomintPhorestAesthetic RecordTimelyBoulevard
Oct 202534.7%28.3%19%7%2.5%2.1%2.1%3.1%1.1%0.05%
Nov 202532.2%26.4%21.6%7.9%2.9%2.4%2.4%2.9%1.3%0.05%
Dec 202532.9%27%22.1%6.6%3%2.4%2%3%1.1%0.05%
Jan 202632.8%26.8%22%6.6%3.6%2.4%2.4%2.4%0.88%0.05%
Feb 202636.4%24.4%20%7.3%3.3%2.7%2.2%2.7%0.98%0.06%
Mar 202634.2%27.9%18.7%6.9%3.8%2.5%2.5%2.5%0.92%0.08%
Apr 202634.2%27.9%18.8%6.9%3.8%2.5%2.5%2.5%0.92%0.05%
May 202639.2%26.2%17.6%6.4%3.5%1.9%2.4%1.9%0.86%0.05%
Jun 202634.6%28.2%19%7%3.1%2.5%2.5%2.1%0.93%0.05%
Jul 202635.8%29.3%16%7.2%3.2%2.6%2.6%2.2%0.96%0.06%
Aug 202640.6%27.1%14.8%6.7%3%2.4%2.4%2%0.89%0.04%
Sep 202637.8%25.4%16.9%7.6%3.4%2.8%2.8%2.3%1%0.05%

How has the Aesthetic Record and Boulevard comparison changed over the last 12 months?

3 findings

How did search popularity change for salon and clinic booking software worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Aesthetic Record worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aesthetic Record’s and Boulevard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesthetic Record

1 branded search term

  • aesthetic record

Boulevard

1 branded search term

  • boulevard salon software

How the Brand Demand Index is measured

Other head-to-heads among salon and clinic booking software

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