Boulevard vs Cliniko:Which is more popular?
In September 2026, Cliniko had more branded searches than Boulevard among salon and clinic booking software worldwide. Cliniko had about 49,500 branded searches, while Boulevard had 320. Cliniko made up 7.6% of all salon and clinic booking software searches we track, and Boulevard accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about salon and clinic booking software, Boulevard appeared in four of the five answers and Cliniko in none.
Who do people search for more?
Cliniko, about 155 searches for every 1 for Boulevard
Who does AI mention more?
Boulevard, mentioned in 4 of 5 answers, Cliniko in 0
Who does AI recommend more?
Boulevard, the only one of the two named
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Top salon and clinic booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boulevard was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cliniko did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vagaro1st
Fresha2nd- Boulevard3rd
- Mangomint4th
- GlossGenius5th
Aesthetic Record6th
Phorest7th
Mindbody–- Cliniko–
Timely–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GlossGenius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fresha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boulevard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mangomint3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aesthetic Record2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Phorest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mindbody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cliniko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Timely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salon and clinic booking software
5 answers
Asked ChatGPT
“Which salon or clinic booking platform should I use?”
Asked ChatGPT
“What are the best salon and clinic booking platforms?”
Asked ChatGPT
“What's the best salon or clinic booking platform for a salon or clinic?”
Searched Google, AI Overview
“salon booking software”
Searched Google, AI Overview
“appointment software for salons”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Boulevard or Cliniko more popular in search?
This chart shows how often people search Google for Boulevard and Cliniko by name. Each line represents a brand's share of searches for all ten salon and clinic booking software we track, month by month, from English-language searches worldwide.
Share of searches by month for Cliniko, Boulevard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fresha | Vagaro | Mindbody | Cliniko | GlossGenius | Mangomint | Phorest | Aesthetic Record | Timely | Boulevard |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 28.3% | 19% | 7% | 2.5% | 2.1% | 2.1% | 3.1% | 1.1% | 0.05% |
| Nov 2025 | 32.2% | 26.4% | 21.6% | 7.9% | 2.9% | 2.4% | 2.4% | 2.9% | 1.3% | 0.05% |
| Dec 2025 | 32.9% | 27% | 22.1% | 6.6% | 3% | 2.4% | 2% | 3% | 1.1% | 0.05% |
| Jan 2026 | 32.8% | 26.8% | 22% | 6.6% | 3.6% | 2.4% | 2.4% | 2.4% | 0.88% | 0.05% |
| Feb 2026 | 36.4% | 24.4% | 20% | 7.3% | 3.3% | 2.7% | 2.2% | 2.7% | 0.98% | 0.06% |
| Mar 2026 | 34.2% | 27.9% | 18.7% | 6.9% | 3.8% | 2.5% | 2.5% | 2.5% | 0.92% | 0.08% |
| Apr 2026 | 34.2% | 27.9% | 18.8% | 6.9% | 3.8% | 2.5% | 2.5% | 2.5% | 0.92% | 0.05% |
| May 2026 | 39.2% | 26.2% | 17.6% | 6.4% | 3.5% | 1.9% | 2.4% | 1.9% | 0.86% | 0.05% |
| Jun 2026 | 34.6% | 28.2% | 19% | 7% | 3.1% | 2.5% | 2.5% | 2.1% | 0.93% | 0.05% |
| Jul 2026 | 35.8% | 29.3% | 16% | 7.2% | 3.2% | 2.6% | 2.6% | 2.2% | 0.96% | 0.06% |
| Aug 2026 | 40.6% | 27.1% | 14.8% | 6.7% | 3% | 2.4% | 2.4% | 2% | 0.89% | 0.04% |
| Sep 2026 | 37.8% | 25.4% | 16.9% | 7.6% | 3.4% | 2.8% | 2.8% | 2.3% | 1% | 0.05% |
How has the Boulevard and Cliniko comparison changed over the last 12 months?
3 findings
- Cliniko was ahead of Boulevard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boulevard’s share of searches among salon and clinic booking software worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Cliniko’s share of searches among salon and clinic booking software worldwide moved from 7% to 7.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for salon and clinic booking software worldwide in September 2026?
1 change
In September 2026, Cliniko gained share of searches among salon and clinic booking software worldwide, from 6.7% to 7.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boulevard’s and Cliniko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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