Brandwave

How popular isFresha in search?

In September 2026, there were an estimated 259K branded searches for Fresha worldwide which held steady over the last 12 months. Fresha holds 55.9% estimated Share of Search among salon and clinic booking software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fresha55.9%
  2. Mindbody27.2%
  3. Cliniko11.2%
  4. Phorest4.1%
  5. Timely1.5%
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Which salon and clinic booking software compete with Fresha?

Fresha against salon and clinic booking software worldwide, by month

Share of Search by month for Fresha, Mindbody, Cliniko, Phorest. The figures are in the table below the chart.

View monthly share of search table
MonthFreshaMindbodyClinikoPhorestTimely
Oct 202552.8%31.6%10.6%3.2%1.7%
Nov 202548.1%34.6%11.8%3.5%1.9%
Dec 202549.8%35.5%10%3%1.6%
Jan 202649.7%35.3%10%3.7%1.3%
Feb 202653.3%31.4%10.7%3.2%1.4%
Mar 202652.6%31.5%10.6%3.9%1.4%
Apr 202652.9%31.2%10.6%3.9%1.4%
May 202658.1%27.6%9.6%3.5%1.3%
Jun 202653.1%30.9%10.7%3.9%1.4%
Jul 202656.1%26.9%11.3%4.1%1.5%
Aug 202660.8%24.2%10%3.7%1.3%
Sep 202655.9%27.2%11.2%4.1%1.5%

  1. 1.Fresha

    55.9%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -4.9 points.

  2. 2.Mindbody

    27.2%

    Held 2nd. 120K estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Cliniko

    11.2%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Phorest

    4.1%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Timely

    1.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Fresha and its closest rivals

Every comparison with Fresha

How has branded search demand for Fresha changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fresha worldwide held steady, from 257K to 259K.
  • Across the 12 months ending September 2026, Fresha’s estimated Share of Search among salon and clinic booking software worldwide increased from 52.8% to 55.9%.
  • Across the 12 months ending September 2026, Fresha’s estimated Share of Search among salon and clinic booking software worldwide peaked at 60.8% in August 2026 and was lowest at 48.1% in November 2025.

How did search popularity change for salon and clinic booking software worldwide in September 2026?

  1. In September 2026, Mindbody gained estimated Share of Search among salon and clinic booking software worldwide, from 24.2% to 27.2%.

  2. In September 2026, Cliniko gained estimated Share of Search among salon and clinic booking software worldwide, from 10% to 11.2%.

  3. In September 2026, Fresha lost estimated Share of Search among salon and clinic booking software worldwide, from 60.8% to 55.9%.

  4. Estimated monthly branded searches for Phorest worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Timely worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Fresha compete?

Fresha is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salon booking platforms2nd of 525.5%Show ranking
Spa management software2nd of 628.8%Show ranking
Salon booking software2nd of 530%Show ranking
Salon and clinic booking software1st of 555.9%Shown above

How is Fresha measured?

Brandwave collects information about searches that people make online using Fresha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • fresha
  • fresha app
  • fresha booking software
  • fresha salon booking
  • fresha salon software
  • fresha software

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How the Brand Demand Index is measured

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