Booker vs Fresha:Which is searched more?
In August 2026, Fresha had more branded searches than Booker among spa management software worldwide. Fresha was estimated to have 314K branded searches compared to Booker’s 301K, and held a 31.7% Share of Search versus Booker’s 30.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Booker or Fresha?
Compare the spa management software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fresha, Booker. The figures are in the table below the chart.
View monthly share of search table
| Month | Fresha | Booker |
|---|---|---|
| Oct 2025 | 27.3% | 31.7% |
| Nov 2025 | 24.6% | 34.6% |
| Dec 2025 | 24.7% | 34.8% |
| Jan 2026 | 26.4% | 30.7% |
| Feb 2026 | 28.2% | 33% |
| Mar 2026 | 25.4% | 36% |
| Apr 2026 | 25.5% | 36.2% |
| May 2026 | 29.5% | 34.2% |
| Jun 2026 | 27.3% | 31.7% |
| Jul 2026 | 28% | 32.5% |
| Aug 2026 | 31.7% | 30.4% |
| Sep 2026 | — | — |
How has the Booker and Fresha comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Fresha took it in August 2026.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide moved from 31.7% to 30.4%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among spa management software worldwide moved from 27.3% to 31.7%, and its estimated monthly branded searches moved from 260K to 314K.
How did search popularity change for spa management software worldwide in August 2026?
2 changes
In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.
In August 2026, Booker lost estimated Share of Search among spa management software worldwide, from 32.5% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Booker’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.