Brandwave

Phorest vs Square Appointments:Which is more popular?

In September 2026, Phorest and Square Appointments were level in searches among salon booking platforms worldwide, with an estimated 20.7K versus 22.2K branded searches, at 2% and 2.1% of the total. When we asked ChatGPT and Google AI Overviews about salon booking platforms, Square Appointments appeared in all four answers and Phorest in none.

Among salon booking platforms worldwide in September 2026

Who do people search for more?

Square Appointments, about 7% more searches than Phorest

Square Appointments 22.2K searchesPhorest 20.7K searches

Who does AI mention more?

Square Appointments, mentioned in every answer we collected

Square Appointments in 4 of 4Phorest in 0 of 4

Who does AI recommend more?

Square Appointments, the only one of the two named

Square Appointments first in 4Phorest never named

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Top salon booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Square Appointments appeared in all four answers. Phorest did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GlossGenius1st
  2. Vagaro2nd
  3. Square Appointments3rd
  4. Fresha4th
  5. Boulevard5th
  6. Booksy6th
  7. Phorest–
  8. Timely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fresha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vagaro4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GlossGenius4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Square Appointments4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boulevard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Booksy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phorest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Timely0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about salon booking platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Phorest or Square Appointments more popular in search?

This chart shows how often people search Google for Phorest and Square Appointments by name. Each line represents a brand's share of searches for all eight salon booking platforms we track, month by month, from English-language searches worldwide.

Phorest and Square Appointments among salon booking platforms worldwide, by month

Share of searches by month for Square Appointments, Phorest. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyFreshaVagaroGlossGeniusSquare AppointmentsPhorestTimelyBoulevard
Oct 202551.3%23.5%18.6%1.7%2.5%1.6%0.82%0.03%
Nov 202555.4%21%16.5%1.8%2.7%1.7%0.87%0.03%
Dec 202556.1%21.1%16.6%1.8%2.2%1.4%0.71%0.03%
Jan 202650.6%23.1%18.3%2.4%3%1.9%0.67%0.04%
Feb 202653.1%24.1%15.7%2.1%2.6%1.6%0.71%0.04%
Mar 202655.5%20.8%16.4%2.2%2.7%1.7%0.61%0.05%
Apr 202655.6%20.8%16.4%2.2%2.7%1.7%0.6%0.03%
May 202653.3%24.4%15.8%2.1%2.1%1.6%0.57%0.03%
Jun 202656.2%21.1%16.7%1.8%1.8%1.7%0.6%0.03%
Jul 202656%21%16.6%1.8%2.2%1.7%0.58%0.03%
Aug 202653.7%24.4%15.9%1.7%2.1%1.6%0.56%0.03%
Sep 202653.1%24.4%15.7%2.1%2.1%2%0.67%0.03%

How has the Phorest and Square Appointments comparison changed over the last 12 months?

3 findings

How did search popularity change for salon booking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide.

  2. Estimated monthly branded searches for Phorest worldwide rose 18.9% over 12 measured months, from 17.4K to 20.7K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Phorest’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Phorest

4 branded search terms

  • phorest
  • phorest app
  • phorest booking software
  • phorest software

Square Appointments

1 branded search term

  • square appointments

How the Brand Demand Index is measured

Other head-to-heads among salon booking platforms

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