Brandwave

Square Appointments vs theCut:Which is more popular?

In October 2026, Square Appointments had more branded searches than theCut among barbershop software worldwide. Square Appointments had about 27,100 branded searches, while theCut had 4,400. Square Appointments made up 3.2% of all barbershop software searches we track, and theCut accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about barbershop software, Square Appointments and theCut each appeared in three of the five answers. Square Appointments was mentioned before theCut in three out of five answers.

Among barbershop software worldwide in October 2026

Who do people search for more?

Square Appointments, about 6 searches for every 1 for theCut

Square Appointments 27.1K searchestheCut 4.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Square Appointments in 3 of 5theCut in 3 of 5

Who does AI recommend more?

Square Appointments, named ahead of theCut in 3 of 5 answers

Square Appointments first in 3theCut first in 2

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Top barbershop software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square Appointments was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. theCut was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Square Appointments was listed before theCut in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squire1st
  2. Booksy2nd
  3. theCut3rd
  4. Square Appointments4th
  5. Vagaro5th
  6. Barberly6th
  7. StyleSeat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Booksy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Square Appointments3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • theCut3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barberly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StyleSeat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about barbershop software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Square Appointments or theCut more popular in search?

This chart shows how often people search Google for Square Appointments and theCut by name. Each line represents a brand's share of searches for all seven barbershop software we track, month by month, from English-language searches worldwide.

Square Appointments and theCut among barbershop software worldwide, by month

Share of searches by month for Square Appointments, theCut. The figures are in the table below the chart.

View monthly share of searches table
MonthBooksyVagaroStyleSeatSquare AppointmentstheCutSquireBarberly
Nov 202565.5%19.6%10.8%3.2%0.35%0.42%0.09%
Dec 202565.8%19.7%10.8%2.7%0.43%0.51%0.07%
Jan 202662.2%22.7%10.2%3.7%0.5%0.49%0.08%
Feb 202665.4%19.6%10.8%3.2%0.52%0.42%0.07%
Mar 202665.6%19.6%10.7%3.2%0.35%0.42%0.06%
Apr 202665.6%19.6%10.7%3.2%0.35%0.42%0.07%
May 202666%19.7%10.8%2.7%0.35%0.42%0.07%
Jun 202666.4%19.8%10.9%2.2%0.29%0.39%0.06%
Jul 202666%19.7%10.8%2.7%0.35%0.39%0.06%
Aug 202665.9%19.7%10.8%2.7%0.43%0.47%0.06%
Sep 202665.7%19.7%10.8%2.7%0.53%0.51%0.07%
Oct 202665.4%19.6%10.8%3.2%0.52%0.48%0.07%

How has branded search for Square Appointments and theCut changed worldwide over the last 12 months?

3 findings

How did search popularity change for barbershop software worldwide in October 2026?

2 changes

  1. In October 2026, Square Appointments gained share of searches among barbershop software worldwide, from 2.7% to 3.2%.

  2. Estimated monthly branded searches for theCut worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026.

How are Square Appointments’ and theCut’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Square Appointments’ and theCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Square Appointments

1 branded search term

  • square appointments

theCut

1 branded search term

  • the cut app

How the Brand Demand Index is measured

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