Cal.com vs Square Appointments:Which is more popular?
In September 2026, Cal.com had more branded searches than Square Appointments among appointment booking platforms worldwide. Cal.com had about 24,700 branded searches, while Square Appointments had 22,200. Cal.com made up 2% of all appointment booking platform searches we track, and Square Appointments accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about appointment booking platforms, Square Appointments appeared in all five answers and Cal.com in none.
Who do people search for more?
Cal.com, about 11% more searches than Square Appointments
Who does AI mention more?
Square Appointments, mentioned in every answer we collected
Who does AI recommend more?
Square Appointments, the only one of the two named
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Top appointment booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Square Appointments appeared in all five answers. Cal.com did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Acuity Scheduling5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Square Appointments5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Setmore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SimplyBook.me4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouCanBookMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about appointment booking platforms
5 answers
Asked ChatGPT
“Which appointment booking platform should I use?”
Asked ChatGPT
“What are the best appointment booking platforms?”
Asked ChatGPT
“What's the best appointment booking platform for a service business?”
Searched Google, AI Overview
“appointment booking platform”
Searched Google, AI Overview
“online appointment booking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cal.com or Square Appointments more popular in search?
This chart shows how often people search Google for Cal.com and Square Appointments by name. Each line represents a brand's share of searches for all seven appointment booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Cal.com, Square Appointments. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calendly | Acuity Scheduling | Setmore | SimplyBook.me | Cal.com | Square Appointments | YouCanBookMe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 10.4% | 3.9% | 2.6% | 1.7% | 2.1% | 1.6% |
| Nov 2025 | 78% | 10.5% | 3.9% | 2.6% | 1.7% | 2.1% | 1.3% |
| Dec 2025 | 75.8% | 12.3% | 3.7% | 3% | 1.6% | 2% | 1.5% |
| Jan 2026 | 75.1% | 12.3% | 3.7% | 3% | 1.6% | 2.5% | 1.8% |
| Feb 2026 | 78% | 10.5% | 3.9% | 2.6% | 1.7% | 2.1% | 1.4% |
| Mar 2026 | 77.5% | 10.4% | 3.8% | 2.5% | 1.9% | 2.5% | 1.3% |
| Apr 2026 | 77.1% | 10.3% | 3.8% | 2.5% | 2.3% | 2.5% | 1.3% |
| May 2026 | 75.5% | 12.3% | 3.7% | 2.5% | 2.2% | 2.5% | 1.3% |
| Jun 2026 | 77.7% | 10.3% | 3.8% | 2.5% | 2.5% | 2.1% | 1.1% |
| Jul 2026 | 77.5% | 10.3% | 3.8% | 2.5% | 2.3% | 2.5% | 1.1% |
| Aug 2026 | 77.1% | 10.3% | 3.8% | 2.5% | 2.3% | 2.5% | 1.5% |
| Sep 2026 | 79.6% | 8.8% | 3.9% | 2.6% | 2% | 1.8% | 1.3% |
How has the Cal.com and Square Appointments comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Cal.com took it in June 2026, Square Appointments took it in July 2026, Cal.com took it in September 2026.
- Across the 12 months ending September 2026, Cal.com’s share of searches among appointment booking platforms worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 21.4K to 24.7K.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among appointment booking platforms worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for appointment booking platforms worldwide in September 2026?
2 changes
In September 2026, Square Appointments lost share of searches among appointment booking platforms worldwide, from 2.5% to 1.8%.
In September 2026, Cal.com rose from 6th to 5th among appointment booking platforms worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Cal.com’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cal.com
3 branded search terms
- cal com
- cal.com
- calcom
Square Appointments
1 branded search term
- square appointments
Other head-to-heads among appointment booking platforms
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