Brandwave

How popular isSquare Appointments?

In September 2026, people searched for Square Appointments by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 1.8% of all global appointment booking platform searches, placing Square Appointments sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about appointment booking platforms, Square Appointments appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Square Appointments is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. CalendlyShare of searches 79.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Acuity SchedulingShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. SetmoreShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SimplyBook.meShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. Square AppointmentsShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top appointment booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Square Appointments appeared in all five answers. Square Appointments is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square Appointments1st
  2. Calendly2nd
  3. Acuity Scheduling3rd
  4. Setmore4th
  5. SimplyBook.me5th
  6. Cal.com–
  7. YouCanBookMe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Acuity Scheduling5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Square Appointments5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calendly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Setmore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SimplyBook.me4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cal.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouCanBookMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about appointment booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which appointment booking platforms compete with Square Appointments?

Square Appointments against appointment booking platforms worldwide, by month

Share of searches by month for Calendly, Acuity Scheduling, Setmore, SimplyBook.me, Square Appointments. The figures are in the table below the chart.

View monthly share of searches table
MonthCalendlyAcuity SchedulingSetmoreSimplyBook.meCal.comSquare AppointmentsYouCanBookMe
Oct 202577.8%10.4%3.9%2.6%1.7%2.1%1.6%
Nov 202578%10.5%3.9%2.6%1.7%2.1%1.3%
Dec 202575.8%12.3%3.7%3%1.6%2%1.5%
Jan 202675.1%12.3%3.7%3%1.6%2.5%1.8%
Feb 202678%10.5%3.9%2.6%1.7%2.1%1.4%
Mar 202677.5%10.4%3.8%2.5%1.9%2.5%1.3%
Apr 202677.1%10.3%3.8%2.5%2.3%2.5%1.3%
May 202675.5%12.3%3.7%2.5%2.2%2.5%1.3%
Jun 202677.7%10.3%3.8%2.5%2.5%2.1%1.1%
Jul 202677.5%10.3%3.8%2.5%2.3%2.5%1.1%
Aug 202677.1%10.3%3.8%2.5%2.3%2.5%1.5%
Sep 202679.6%8.8%3.9%2.6%2%1.8%1.3%

  1. 1.Calendly

    79.6%

    Held 1st. 1M estimated branded searches, +21% vs prior month. Share +2.6 points.

  2. 2.Acuity Scheduling

    8.8%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Setmore

    3.9%

    Held 3rd. 49.6K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  4. 4.SimplyBook.me

    2.6%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.Cal.com

    2%

    Moved from 6th to 5th. 24.7K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Square Appointments

    1.8%

    Moved from 5th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  7. 7.YouCanBookMe

    1.3%

    Held 7th. 16.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Square Appointments and its closest rivals

Every comparison with Square Appointments

13 comparisons

How has branded search demand for Square Appointments changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Square Appointments worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Square Appointments fell from 5th to 6th among appointment booking platforms worldwide.

How did search popularity change for appointment booking platforms worldwide in September 2026?

5 changes

  1. In September 2026, Calendly gained share of searches among appointment booking platforms worldwide, from 77.1% to 79.6%.

  2. In September 2026, Acuity Scheduling lost share of searches among appointment booking platforms worldwide, from 10.3% to 8.8%.

  3. In September 2026, Square Appointments lost share of searches among appointment booking platforms worldwide, from 2.5% to 1.8%.

  4. In September 2026, Cal.com rose from 6th to 5th among appointment booking platforms worldwide.

  5. Estimated monthly branded searches for YouCanBookMe worldwide fell 18.3% over 12 measured months, from 20.2K to 16.5K in September 2026.

How are Square Appointments’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Square Appointments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • square appointments

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How the Brand Demand Index is measured

Where does Square Appointments compete?

Square Appointments is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Appointment booking platforms6th of 71.8%Shown above
Salon booking platforms5th of 82.1%Show ranking
Creator with pink hair and a pink jacket

Is Square Appointments your brand?

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