Setmore vs Square Appointments:Which is more popular by branded search?
In August 2026, Setmore had more branded searches than Square Appointments among appointment scheduling software worldwide. Setmore was estimated to have 40.6K branded searches compared to Square Appointments’ 27.1K, and held a 3.9% Share of Search versus Square Appointments’ 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Setmore or Square Appointments?
Compare the tools used to take online bookings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Setmore, Square Appointments. The figures are in the table below the chart.
View monthly share of search table
| Month | Calendly | Acuity Scheduling | Setmore | SimplyBook.me | Square Appointments |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 10.8% | 4% | 2.6% | 2.2% |
| Nov 2025 | 80.4% | 10.8% | 4% | 2.6% | 2.2% |
| Dec 2025 | 78.2% | 12.7% | 3.8% | 3.1% | 2.1% |
| Jan 2026 | 77.8% | 12.7% | 3.8% | 3.1% | 2.6% |
| Feb 2026 | 80.4% | 10.8% | 4% | 2.6% | 2.2% |
| Mar 2026 | 80.1% | 10.7% | 4% | 2.6% | 2.6% |
| Apr 2026 | 80% | 10.7% | 4% | 2.6% | 2.6% |
| May 2026 | 78.3% | 12.7% | 3.8% | 2.6% | 2.6% |
| Jun 2026 | 80.6% | 10.7% | 3.9% | 2.6% | 2.2% |
| Jul 2026 | 80.2% | 10.6% | 3.9% | 2.6% | 2.6% |
| Aug 2026 | 80.2% | 10.7% | 3.9% | 2.6% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Setmore and Square Appointments comparison changed over the last 12 months?
3 findings
- Setmore was ahead of Square Appointments in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Setmore’s estimated Share of Search among appointment scheduling software worldwide moved from 4% to 3.9%, and its estimated monthly branded searches moved from 50K to 40.6K.
- Across the 11 months ending August 2026, Square Appointments’ estimated Share of Search among appointment scheduling software worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for appointment scheduling software worldwide in August 2026?
1 change
Estimated monthly branded searches for Setmore worldwide fell 18.7% over 11 measured months, from 50K to 40.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Setmore’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Setmore
2 branded search terms
- setmore
- setmore appointment scheduling
Square Appointments
1 branded search term
- square appointments
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.