How popular isToughBuilt?
In September 2026, people searched for ToughBuilt by name about 74,000 times worldwide, about the same as the previous year. These searches made up 5.8% of all global saw horse brand searches, placing ToughBuilt fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about saw horse brands, ToughBuilt appeared in all answers and was the most recommended of the six.
ToughBuilt is the fourth most searched of 6 competitors and the most recommended in AI answers.
MakitaShare of searches 69.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Black+DeckerShare of searches 17.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
KobaltShare of searches 7.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ToughBuiltShare of searches 5.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
IrwinShare of searches 0.35%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top saw horse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ToughBuilt appeared in all four answers. ToughBuilt is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ToughBuilt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
BORA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about saw horse brands
4 answers
Asked ChatGPT
“Which saw horse brand should I buy?”
Asked ChatGPT
“What are the best saw horse brands?”
Asked ChatGPT
“What's the best saw horse brand for a workshop?”
Searched Google, AI Overview
“best sawhorse”
Searched Google, AI Overview
“folding sawhorse”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which saw horse brands compete with ToughBuilt?
Share of searches by month for Makita, Black+Decker, Kobalt, ToughBuilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Black+Decker | Kobalt | ToughBuilt | Irwin | BORA |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 14.4% | 5.3% | 4.4% | 0.39% | 0.11% |
| Nov 2025 | 73.5% | 15.5% | 6.3% | 4.2% | 0.31% | 0.14% |
| Dec 2025 | 70.8% | 16.4% | 7.3% | 4.9% | 0.36% | 0.16% |
| Jan 2026 | 69% | 17.4% | 7.2% | 5.9% | 0.43% | 0.19% |
| Feb 2026 | 71.1% | 16.3% | 6% | 6% | 0.44% | 0.13% |
| Mar 2026 | 72.8% | 15.3% | 6.3% | 5.1% | 0.37% | 0.17% |
| Apr 2026 | 69% | 17.4% | 7.2% | 5.9% | 0.43% | 0.19% |
| May 2026 | 66.6% | 20.4% | 6.8% | 5.6% | 0.41% | 0.18% |
| Jun 2026 | 69.6% | 19.3% | 5.8% | 4.8% | 0.35% | 0.19% |
| Jul 2026 | 66.7% | 20.3% | 6.8% | 5.6% | 0.41% | 0.18% |
| Aug 2026 | 69.3% | 17.3% | 7.1% | 5.8% | 0.35% | 0.19% |
| Sep 2026 | 69.3% | 17.3% | 7.1% | 5.8% | 0.35% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.3% | 884K | 0% | 0 points | |
| 2, held 2nd | 17.3% | 220K | 0% | 0 points | |
| 3, held 3rd | 7.1% | 90.5K | 0% | 0 points | |
| 4, held 4th | 5.8% | 74K | 0% | 0 points | |
| 5, held 5th | 0.35% | 4.4K | 0% | 0 points | |
| 6, held 6th | 0.13% | 1.6K | -33.3% | -0.1 points |
1.
Makita69.3%
Held 1st. 884K estimated branded searches, 0% vs prior month. Share 0 points.
17.3%
Held 2nd. 220K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kobalt7.1%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Irwin0.35%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
BORA0.13%
Held 6th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare popularity between ToughBuilt and its closest rivals
Every comparison with ToughBuilt
23 comparisons
- Craftsman vs ToughBuilt
- DeWalt vs ToughBuilt
- Klein Tools vs ToughBuilt
- Kobalt vs ToughBuilt
- Leatherman vs ToughBuilt
- Makita vs ToughBuilt
- Milwaukee vs ToughBuilt
- Snap-on vs ToughBuilt
- ToughBuilt vs Veto Pro Pac
- Black+Decker vs ToughBuilt
- Stanley vs ToughBuilt
- Occidental Leather vs ToughBuilt
- Stanley vs ToughBuilt
- Carhartt vs ToughBuilt
- ToughBuilt vs U.S. General
- Husky vs ToughBuilt
- Akribis Leather vs ToughBuilt
- Diamondback vs ToughBuilt
- Irwin vs ToughBuilt
- ToughBuilt vs WORX
- BORA vs ToughBuilt
- Gatorback vs ToughBuilt
- Bosch vs ToughBuilt
How has branded search demand for ToughBuilt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ToughBuilt worldwide held steady at 74K.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among saw horse brands worldwide increased from 4.4% to 5.8%.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among saw horse brands worldwide peaked at 6% in February 2026 and was lowest at 4.2% in November 2025.
How did search popularity change for saw horse brands worldwide in September 2026?
6 changes
Kobalt’s share of searches among saw horse brands worldwide has gained ground for 3 months in a row, from 5.8% to 7.1% in September 2026.
ToughBuilt’s share of searches among saw horse brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026.
Estimated monthly branded searches for BORA worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
How are ToughBuilt’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using ToughBuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- toughbuilt
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Where does ToughBuilt compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tool bag brands | 8th of 11 | 1.7% | Show ranking |
| Toolbox brands | 6th of 9 | 1.7% | Show ranking |
| Tool storage brands | 5th of 7 | 1.9% | Show ranking |
| Tool belt brands | 4th of 9 | 2% | Show ranking |
| Tool pouch brands | 6th of 7 | 2.3% | Show ranking |
| Saw horse brands | 4th of 6 | 5.8% | Shown above |
| Folding sawhorse brands | 2nd of 5 | 9.2% | Show ranking |
Is ToughBuilt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.