Brandwave

Makita vs ToughBuilt:Which is more popular?

In September 2026, Makita had more branded searches than ToughBuilt among saw horse brands worldwide. Makita had about 884,000 branded searches, while ToughBuilt had 74,000. Makita made up 69.3% of all saw horse brand searches we track, and ToughBuilt accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about saw horse brands, ToughBuilt appeared in all four answers and Makita in none.

Among saw horse brands worldwide in September 2026

Who do people search for more?

Makita, about 12 searches for every 1 for ToughBuilt

Makita 884K searchesToughBuilt 74K searches

Who does AI mention more?

ToughBuilt, mentioned in every answer we collected

ToughBuilt in 4 of 4Makita in 0 of 4

Who does AI recommend more?

ToughBuilt, the only one of the two named

ToughBuilt first in 3Makita never named

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Top saw horse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ToughBuilt appeared in all four answers. Makita did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. Makita–
  4. Black+Decker–
  5. Kobalt–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BORA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black+Decker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kobalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about saw horse brands

4 answers

  • Asked ChatGPT

    “Which saw horse brand should I buy?”

    1. 1ToughBuilt
    2. 2BORA

  • Asked ChatGPT

    “What are the best saw horse brands?”

    1. 1BORA
    2. 2ToughBuilt

  • Asked ChatGPT

    “What's the best saw horse brand for a workshop?”

    1. 1ToughBuilt
    2. 2BORA

  • Searched Google, AI Overview

    “best sawhorse”

    1. 1ToughBuilt

  • Searched Google, AI Overview

    “folding sawhorse”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Makita or ToughBuilt more popular in search?

This chart shows how often people search Google for Makita and ToughBuilt by name. Each line represents a brand's share of searches for all six saw horse brands we track, month by month, from English-language searches worldwide.

Makita and ToughBuilt among saw horse brands worldwide, by month

Share of searches by month for Makita, ToughBuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaBlack+DeckerKobaltToughBuiltIrwinBORA
Oct 202575.4%14.4%5.3%4.4%0.39%0.11%
Nov 202573.5%15.5%6.3%4.2%0.31%0.14%
Dec 202570.8%16.4%7.3%4.9%0.36%0.16%
Jan 202669%17.4%7.2%5.9%0.43%0.19%
Feb 202671.1%16.3%6%6%0.44%0.13%
Mar 202672.8%15.3%6.3%5.1%0.37%0.17%
Apr 202669%17.4%7.2%5.9%0.43%0.19%
May 202666.6%20.4%6.8%5.6%0.41%0.18%
Jun 202669.6%19.3%5.8%4.8%0.35%0.19%
Jul 202666.7%20.3%6.8%5.6%0.41%0.18%
Aug 202669.3%17.3%7.1%5.8%0.35%0.19%
Sep 202669.3%17.3%7.1%5.8%0.35%0.13%

How has the Makita and ToughBuilt comparison changed over the last 12 months?

3 findings
  • Makita was ahead of ToughBuilt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among saw horse brands worldwide moved from 75.4% to 69.3%, and its estimated monthly branded searches moved from 1.3M to 884K.
  • Across the 12 months ending September 2026, ToughBuilt’s share of searches among saw horse brands worldwide moved from 4.4% to 5.8%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for saw horse brands worldwide in September 2026?

2 changes

  1. ToughBuilt’s share of searches among saw horse brands worldwide has gained ground for 3 months in a row, from 4.8% to 5.8% in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita battery

ToughBuilt

1 branded search term

  • toughbuilt

How the Brand Demand Index is measured

Other head-to-heads among saw horse brands

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