How popular isSole Fitness?
In September 2026, people searched for Sole Fitness by name about 18,400 times worldwide, a 15.2% decrease from the previous year. These searches made up 2.2% of all global cross trainer brand searches, placing Sole Fitness fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cross trainer brands, Sole Fitness appeared in two of the five answers and was the most recommended of the five.
Sole Fitness is the fifth most searched of 5 competitors and the most recommended in AI answers.
Life FitnessShare of searches 65.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
NordicTrackShare of searches 18.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
BowflexShare of searches 10.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
KettlerShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Sole FitnessShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top cross trainer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sole Fitness is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sole Fitness1st
- NordicTrack2nd
- Life Fitness3rd
- Bowflex4th
- Kettler–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Life Fitness2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cross trainer brands
5 answers
Asked ChatGPT
“Which cross trainer brand should I buy?”
Asked ChatGPT
“What are the best cross trainer brands?”
Asked ChatGPT
“What's the best cross trainer brand for a home gym?”
Searched Google, AI Overview
“cross trainer brands”
Searched Google, AI Overview
“cross trainer reviews”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cross trainer brands compete with Sole Fitness?
Share of searches by month for Life Fitness, NordicTrack, Bowflex, Kettler, Sole Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler | Sole Fitness |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 19.6% | 8.9% | 3.3% | 2.1% |
| Nov 2025 | 57% | 28.2% | 9.3% | 2.8% | 2.8% |
| Dec 2025 | 55.3% | 30.3% | 9% | 2.7% | 2.7% |
| Jan 2026 | 63% | 25.1% | 6.9% | 2.6% | 2.4% |
| Feb 2026 | 60.6% | 25.8% | 8.2% | 3% | 2.4% |
| Mar 2026 | 61.7% | 24.3% | 8.3% | 3.7% | 2.1% |
| Apr 2026 | 65.5% | 19.9% | 8.8% | 3.9% | 1.9% |
| May 2026 | 65.5% | 18.7% | 8.8% | 4.8% | 2.2% |
| Jun 2026 | 67.1% | 19.6% | 7.4% | 4% | 1.8% |
| Jul 2026 | 64.3% | 21.1% | 8.6% | 3.9% | 2.1% |
| Aug 2026 | 60.8% | 23.1% | 10% | 3.7% | 2.5% |
| Sep 2026 | 65.5% | 18.4% | 10.8% | 3.2% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 550K | 0% | +4.7 points | |
| 2, held 2nd | 18.4% | 154K | -26.1% | -4.7 points | |
| 3, held 3rd | 10.8% | 90.5K | 0% | +0.8 points | |
| 4, held 4th | 3.2% | 27.1K | -18.1% | -0.4 points | |
| 5, held 5th | 2.2% | 18.4K | -18.2% | -0.3 points |
65.5%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +4.7 points.
18.4%
Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.7 points.
3.
Bowflex10.8%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
Kettler3.2%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
2.2%
Held 5th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between Sole Fitness and its closest rivals
Every comparison with Sole Fitness
14 comparisons
- Bowflex vs Sole Fitness
- Kettler vs Sole Fitness
- Life Fitness vs Sole Fitness
- Marcy vs Sole Fitness
- NordicTrack vs Sole Fitness
- Peloton vs Sole Fitness
- Sole Fitness vs Technogym
- Precor vs Sole Fitness
- Echelon vs Sole Fitness
- Schwinn vs Sole Fitness
- Horizon Fitness vs Sole Fitness
- Sole Fitness vs Sunny Health and Fitness
- Sole Fitness vs Wahoo
- Sole Fitness vs YOSUDA
How has branded search demand for Sole Fitness changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sole Fitness worldwide fell from 21.7K to 18.4K.
- Across the 12 months ending September 2026, Sole Fitness’ share of searches among cross trainer brands worldwide held steady, from 2.1% to 2.2%.
How did search popularity change for cross trainer brands worldwide in September 2026?
5 changes
In September 2026, Life Fitness gained share of searches among cross trainer brands worldwide, from 60.8% to 65.5%.
In September 2026, Bowflex gained share of searches among cross trainer brands worldwide, from 10% to 10.8%.
In September 2026, NordicTrack lost share of searches among cross trainer brands worldwide, from 23.1% to 18.4%.
Kettler’s share of searches among cross trainer brands worldwide has lost ground for 3 months in a row, from 4% to 3.2% in September 2026.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are Sole Fitness’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sole Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sole fitness
- sole treadmill
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Where does Sole Fitness compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Treadmill brands | 5th of 6 | 1% | Show ranking |
| Elliptical machine brands | 5th of 8 | 1.1% | Show ranking |
| Recumbent bike brands | 5th of 7 | 1.1% | Show ranking |
| Exercise bike brands | 4th of 8 | 1.5% | Show ranking |
| Stationary bike brands | 4th of 5 | 1.7% | Show ranking |
| Cross trainer brands | 5th of 5 | 2.2% | Shown above |
Is Sole Fitness your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.