Bowflex vs Sole Fitness:Which is more popular?
In September 2026, Bowflex had more branded searches than Sole Fitness among cross trainer brands worldwide. Bowflex had about 90,500 branded searches, while Sole Fitness had 18,400. Bowflex made up 10.8% of all cross trainer brand searches we track, and Sole Fitness accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about cross trainer brands, Sole Fitness appeared in two of the five answers and Bowflex in one. Sole Fitness was mentioned before Bowflex in every answer.
Who do people search for more?
Bowflex, about 5 searches for every 1 for Sole Fitness
Who does AI mention more?
Sole Fitness, mentioned in 2 of 5 answers, Bowflex in 1
Who does AI recommend more?
Sole Fitness, named ahead of Bowflex in every answer
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Top cross trainer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bowflex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sole Fitness was listed before Bowflex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sole Fitness1st
NordicTrack2nd
Life Fitness3rd- Bowflex4th
Kettler–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Life Fitness2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cross trainer brands
5 answers
Asked ChatGPT
“Which cross trainer brand should I buy?”
Asked ChatGPT
“What are the best cross trainer brands?”
Asked ChatGPT
“What's the best cross trainer brand for a home gym?”
Searched Google, AI Overview
“cross trainer brands”
Searched Google, AI Overview
“cross trainer reviews”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bowflex or Sole Fitness more popular in search?
This chart shows how often people search Google for Bowflex and Sole Fitness by name. Each line represents a brand's share of searches for all five cross trainer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Sole Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Life Fitness | NordicTrack | Bowflex | Kettler | Sole Fitness |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 19.6% | 8.9% | 3.3% | 2.1% |
| Nov 2025 | 57% | 28.2% | 9.3% | 2.8% | 2.8% |
| Dec 2025 | 55.3% | 30.3% | 9% | 2.7% | 2.7% |
| Jan 2026 | 63% | 25.1% | 6.9% | 2.6% | 2.4% |
| Feb 2026 | 60.6% | 25.8% | 8.2% | 3% | 2.4% |
| Mar 2026 | 61.7% | 24.3% | 8.3% | 3.7% | 2.1% |
| Apr 2026 | 65.5% | 19.9% | 8.8% | 3.9% | 1.9% |
| May 2026 | 65.5% | 18.7% | 8.8% | 4.8% | 2.2% |
| Jun 2026 | 67.1% | 19.6% | 7.4% | 4% | 1.8% |
| Jul 2026 | 64.3% | 21.1% | 8.6% | 3.9% | 2.1% |
| Aug 2026 | 60.8% | 23.1% | 10% | 3.7% | 2.5% |
| Sep 2026 | 65.5% | 18.4% | 10.8% | 3.2% | 2.2% |
How has the Bowflex and Sole Fitness comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Sole Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among cross trainer brands worldwide moved from 8.9% to 10.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Sole Fitness’ share of searches among cross trainer brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 21.7K to 18.4K.
How did search popularity change for cross trainer brands worldwide in September 2026?
2 changes
In September 2026, Bowflex gained share of searches among cross trainer brands worldwide, from 10% to 10.8%.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Sole Fitness
2 branded search terms
- sole fitness
- sole treadmill
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