Brandwave

How popular isSole Fitness?

In September 2026, people searched for Sole Fitness by name about 18,400 times worldwide, a 15.2% decrease from the previous year. These searches made up 1.7% of all global stationary bike brand searches, placing Sole Fitness fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about stationary bike brands, Sole Fitness appeared in three of the five answers and was the joint third most recommended of the five.

Search and AI answers in September 2026

Sole Fitness is the fourth most searched of 5 competitors and the joint third most recommended in AI answers.

  1. PelotonShare of searches 74.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. NordicTrackShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BowflexShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Sole FitnessShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SchwinnShare of searches 0.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top stationary bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness is the joint third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Peloton2nd
  3. NordicTrack3rd
  4. Sole Fitness3rd
  5. Bowflex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stationary bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stationary bike brands compete with Sole Fitness?

Sole Fitness against stationary bike brands worldwide, by month

Share of searches by month for Peloton, NordicTrack, Bowflex, Sole Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackBowflexSole FitnessSchwinn
Oct 202578.6%13.3%6.1%1.5%0.6%
Nov 202570.3%20.3%6.7%2%0.67%
Dec 202568.7%22%6.6%1.9%0.76%
Jan 202667.7%22.8%6.3%2.2%0.95%
Feb 202669.5%21.1%6.6%2%0.81%
Mar 202670.2%20.1%6.9%1.7%1.1%
Apr 202673.9%16.4%7.2%1.5%0.88%
May 202674.4%15.5%7.3%1.8%0.99%
Jun 202672.4%18.1%6.8%1.7%0.97%
Jul 202669.5%19.5%8%1.9%1.1%
Aug 202670.3%18.6%8.1%2%0.98%
Sep 202674.3%14.5%8.5%1.7%0.9%

  1. 1.Peloton

    74.3%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.NordicTrack

    14.5%

    Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.1 points.

  3. 3.Bowflex

    8.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Sole Fitness

    1.7%

    Held 4th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Schwinn

    0.9%

    Held 5th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

Compare popularity between Sole Fitness and its closest rivals

Every comparison with Sole Fitness

14 comparisons

How has branded search demand for Sole Fitness changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sole Fitness worldwide fell from 21.7K to 18.4K.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among stationary bike brands worldwide held steady, from 1.5% to 1.7%.

How did search popularity change for stationary bike brands worldwide in September 2026?

4 changes

  1. In September 2026, Peloton gained share of searches among stationary bike brands worldwide, from 70.3% to 74.3%.

  2. In September 2026, NordicTrack lost share of searches among stationary bike brands worldwide, from 18.6% to 14.5%.

  3. Bowflex’s share of searches among stationary bike brands worldwide has gained ground for 3 months in a row, from 6.8% to 8.5% in September 2026.

  4. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are Sole Fitness’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sole Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sole fitness
  • sole treadmill

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How the Brand Demand Index is measured

Where does Sole Fitness compete?

Sole Fitness is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Treadmill brands5th of 61%Show ranking
Elliptical machine brands5th of 81.1%Show ranking
Recumbent bike brands5th of 71.1%Show ranking
Exercise bike brands4th of 81.5%Show ranking
Stationary bike brands4th of 51.7%Shown above
Cross trainer brands5th of 52.2%Show ranking
Creator with pink hair and a pink jacket

Is Sole Fitness your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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